Casual Dating - Guatemala

Guatemala

Highlights

Revenue in the Casual Dating market is projected to reach US$1.69m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.98%, resulting in a projected market volume of US$2.15m by 2029.
In the Casual Dating market, the number of users is expected to amount to 489.5k users by 2029.
User penetration will be 2.1% in 2024 and is expected to hit 2.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$4.28.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest Armenia.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Guatemala has witnessed significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: Guatemalan consumers are increasingly turning to online dating as a convenient and efficient way to meet potential partners. The younger generation, in particular, is embracing online dating as a means to connect with like-minded individuals and expand their social networks. The anonymity and ease of online communication appeal to many Guatemalans who may be hesitant to approach potential partners in more traditional settings.

Trends in the market: One of the key trends in the Guatemalan online dating market is the rise of niche dating platforms catering to specific demographic or interest groups. These platforms offer a more targeted approach to matchmaking, allowing users to find partners who share their values, hobbies, or cultural backgrounds. This trend reflects the growing demand for personalized and tailored dating experiences among Guatemalan consumers. Another trend in the market is the increasing use of mobile dating apps. With the widespread adoption of smartphones in Guatemala, more and more people are accessing online dating platforms through their mobile devices. This shift towards mobile dating apps has made it easier for Guatemalans to connect with potential partners on the go, further fueling the growth of the online dating market.

Local special circumstances: Guatemala's conservative social norms and traditional gender roles have historically made it challenging for individuals to openly explore their romantic and sexual preferences. However, the rise of online dating platforms has provided a more discreet and non-judgmental space for Guatemalans to express themselves and seek meaningful connections. This has contributed to the growing acceptance and popularity of online dating in the country.

Underlying macroeconomic factors: The growing middle class in Guatemala and the increasing internet penetration rate have played a significant role in the development of the online dating market. As more Guatemalans gain access to the internet and disposable income, they are more likely to engage in online dating activities. Additionally, the urbanization and modernization of Guatemalan society have also contributed to the growth of the online dating market, as people seek alternative ways to meet potential partners in a fast-paced and digitally-driven world. In conclusion, the Online Dating market in Guatemala is experiencing growth due to changing customer preferences, including the desire for personalized dating experiences and the convenience of mobile dating apps. The rise of niche dating platforms and the increasing acceptance of online dating in a conservative society are also contributing factors. Furthermore, underlying macroeconomic factors such as the growing middle class and increased internet penetration are driving the expansion of the online dating market in Guatemala.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.