Meal Delivery - Tunisia
Tunisia- The Meal Delivery market in Tunisia is expected to achieve a revenue of US$25.15m in 2024.
- It is projected to grow at an annual growth rate (CAGR 2024-2028) of 8.41%, resulting in a market volume of US$34.73m by 2028.
- The Platform Deliverymarket in Tunisia is anticipated to have a market volume of US$14.31m in 2024.
- In comparison to other countries globally, China is expected to generate the highest revenue of US$182.90bn in 2024.
- The average revenue per user (ARPU) in the Meal Delivery market in Tunisia is projected to be US$35.43 in 2024.
- The number of users in the Meal Delivery market is expected to reach 959.5k users by 2028.
- The user penetration rate in the Meal Delivery market is estimated to be 5.8% in 2024.
- Tunisia's meal delivery market is booming, with a wide variety of local and international cuisines available for convenient and delicious dining at home.
Definition:
Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).Structure:
Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
- Online orders that are picked up in the restaurant
Out-Of-Scope
- Phone orders
- Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
