Meal Delivery - Southeast Asia
Southeast Asia- In 2024, the revenue in the Meal Delivery market in Southeast Asia is projected to reach US$13.29bn.
- It is expected to show an annual growth rate of 7.21% from 2024 to 2028, resulting in a projected market volume of US$17.56bn by 2028.
- The Platform Deliverymarket in Southeast Asia is projected to have a market volume of US$8.37bn in 2024.
- In global comparison, China is expected to generate the most revenue with US$182.90bn in 2024.
- The average revenue per user (ARPU) in the Meal Delivery market in Southeast Asia is projected to be US$93.92 in 2024.
- By 2028, the number of users in the Meal Delivery market is expected to amount to 167.0m users.
- The user penetration in the Meal Delivery market in Southeast Asia will be at 20.4% in 2024.
- In Southeast Asia, the meal delivery market in Thailand is experiencing rapid growth due to the increasing demand for convenient and affordable food options.
Definition:
Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).Structure:
Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
- Online orders that are picked up in the restaurant
Out-Of-Scope
- Phone orders
- Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
