Market Insights Digital Online Food Delivery Meal Delivery

Restaurant Delivery - Pakistan

Pakistan

The projected revenue for the Restaurant Delivery market in Pakistan is expected to reach US$1.53bn by 2024.
This indicates a significant potential growth in the market.
Furthermore, the market is anticipated to exhibit an annual growth rate of 10.97% between 2024 and 2028, resulting in a projected market volume of US$2.32bn by 2028.
This growth in revenue demonstrates the increasing popularity and demand for restaurant delivery services in Pakistan.
In terms of user base, the number of users in the Restaurant Delivery market is projected to reach 83.6m users by 2028.
This indicates a substantial increase in the adoption of restaurant delivery services by consumers.
Additionally, the user penetration rate is expected to grow from 23.8% in 2024 to 32.9% by 2028, showcasing the expanding reach and utilization of these services in the country.
The average revenue per user (ARPU) is projected to be US$27.00, indicating the amount of revenue generated per user on average.
This metric helps businesses understand the profitability and potential of the market.
In comparison to other countries, in the United States is anticipated to generate the highest revenue in the Restaurant Delivery market, reaching US$36,950.00m by 2024.
This highlights the significant market size and potential in the United States.
Finally, it is worth mentioning that in South Korea is expected to have the highest user penetration rate in the Restaurant Delivery market with a projected rate of 53.5%.
This indicates the strong adoption and usage of restaurant delivery services in the country.
The restaurant delivery market in Pakistan has seen a surge in demand due to the convenience and safety it offers amidst the ongoing pandemic.

Key regions: Asia, Europe, South Korea, Germany, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Restaurant Delivery model gained track fast, as it provided an easy solution for restaurants to switch from phone to online orders. Players like Just Eat, Delivery Hero or Takeaway.com strongly pushed the global markets in the recent decade, and global fast food chains like Domino's have adopted their digital strategies, too. The fierce competition resulted in thinner margins as companies poach customers from each other, so currently the market is in its consolidation phase with major M&A deals happening in all regions. Since adoption rates for this market are already high, it is likely towill likely grow slower in the next years and probably convergedelivery models.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.