Restaurant Delivery - Morocco
Morocco- The Restaurant Delivery market in Morocco is expected to witness a substantial growth in revenue, with projections reaching US$328.70m in 2024.
- This growth is anticipated to continue with an annual growth rate (CAGR 2024-2028) of 6.72%, resulting in a projected market volume of US$426.40m by 2028.
- Moreover, the number of users in the Moroccan Restaurant Delivery market is expected to reach 8.5m users by 2028.
- The user penetration rate, which measures the proportion of the population using restaurant delivery services, is predicted to increase from 17.4% in 2024 to 21.2% by 2028.
- This indicates a growing adoption of restaurant delivery services among the Moroccan population.
- Furthermore, the average revenue per user (ARPU) in Morocco's Restaurant Delivery market is projected to amount to US$48.99.
- This metric reflects the average amount of money spent by each user on restaurant delivery services.
- When comparing the global market, it is worth noting that United States is expected to generate the highest revenue in the Restaurant Delivery market, reaching US$36.95bn in 2024.
- This demonstrates the significant market size and potential United States.
- Lastly, South Korea is projected to have the highest user penetration rate in the Restaurant Delivery market, with a projected rate of 53.5%.
- This indicates a high level of adoption and usage of restaurant delivery services among the South Korean population.
- Moroccan consumers are increasingly relying on restaurant delivery services to enjoy traditional cuisine from the comfort of their own homes.
- Key regions:
- Asia,
- Europe,
- South Korea,
- Germany,
- China
Definition:
The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The aggregation services collect the menus of independent restaurants and specialized delivery services. In other words, they merely lay the technical foundation for the searchability of restaurants and the processing of transactions. The restaurant itself takes care of the delivery process.Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Online orders that are picked up in the restaurant
Out-Of-Scope
- Phone orders
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
- Deliveries of non-processed or non-prepared food
