Restaurant Delivery - Iraq
Iraq- The Restaurant Delivery market in Iraq is projected to reach a revenue of US$7.10m in 2024.
- This is expected to grow at an annual rate of 6.87%, resulting in a projected market volume of US$9.27m by 2028.
- Moreover, the number of users in the Restaurant Delivery market is expected to reach 326.5k users by 2028.
- The user penetration rate is projected to be 0.6% in 2024 and is expected to increase to 0.6% by 2028.
- Additionally, the average revenue per user (ARPU) is expected to be US$25.96.
- In global comparison, United States is anticipated to generate the highest revenue in the Restaurant Delivery market, amounting to US$36.95bn in 2024.
- On the other hand, South Korea is projected to have the highest user penetration rate in the market, with a rate of 53.5%.
- With an increase in demand for convenience and a growing middle class, restaurant delivery services in Iraq are experiencing a surge in popularity and are becoming an essential part of the urban lifestyle.
- Key regions:
- Asia,
- Europe,
- South Korea,
- Germany,
- China
Definition:
The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The aggregation services collect the menus of independent restaurants and specialized delivery services. In other words, they merely lay the technical foundation for the searchability of restaurants and the processing of transactions. The restaurant itself takes care of the delivery process.Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Online orders that are picked up in the restaurant
Out-Of-Scope
- Phone orders
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
- Deliveries of non-processed or non-prepared food
