Platform Delivery - Kenya
Kenya- The Platform Delivery market in Kenya is projected to reach a revenue of US$150.40m in 2024.
- It is expected to grow at an annual rate of 9.53% (CAGR 2024-2028), resulting in a projected market volume of US$216.40m by 2028.
- By that time, the number of users in the Platform Delivery market is expected to reach 10.8m users.
- The user penetration rate, which currently stands at 13.1% in 2024, is projected to increase to 17.0% by 2028.
- The average revenue per user (ARPU) is expected to be US$19.55.
- When compared globally, China is forecasted to generate the highest revenue in the Platform Delivery market, amounting to US$165.20bn in 2024.
- Furthermore, China is expected to have the highest user penetration rate in the market, with a projected rate of 51.2%.
- Kenya's platform delivery market is experiencing rapid growth fueled by the increasing demand for convenient and efficient delivery services.
- Key regions:
- United States,
- South Korea,
- China,
- Asia,
- India
Definition:
The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Out-Of-Scope
- Phone orders
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Deliveries of non-processed or non-prepared food
