Platform Delivery - Georgia | Statista Market Forecast

The Platform Delivery market in Georgia is projected to reach a revenue of US$2.81m in 2024.
This represents a significant growth potential for the country.
The market is expected to continue growing at an annual rate of 9.68% between 2024 and 2028, resulting in a projected market volume of US$4.06m by 2028.
In terms of user base, the number of users in the Platform Delivery market is expected to reach 235.8k users by 2028.
This indicates a substantial increase in user adoption and highlights the growing popularity of platform delivery services in Georgia.
The user penetration rate, which measures the proportion of the population using platform delivery services, is projected to be 3.9% in 2024 and is expected to rise to 5.5% by 2028.
This suggests that a significant portion of the population in Georgia will be utilizing platform delivery services in the coming years.
The average revenue per user (ARPU) is expected to amount to US$16.86.
This metric provides insights into the average amount of revenue generated per user in the Platform Delivery market in Georgia.
In global comparison, China is anticipated to generate the highest revenue in the Platform Delivery market, reaching a staggering US$165.20bn in 2024.
This highlights the immense size and potential of the Chinese market in the platform delivery sector.
Furthermore, China is projected to have the highest user penetration rate in the Platform Delivery market, with a rate of 51.2%.
This indicates a high level of adoption and usage of platform delivery services among the Chinese population.
Overall, the Platform Delivery market in Georgia shows promising growth opportunities, with the potential for significant revenue generation and increasing user adoption.
The country should aim to capitalize on this trend and leverage its unique market conditions to further develop its platform delivery sector.
Georgia's platform delivery market is experiencing rapid growth, driven by the increasing demand for convenient and efficient delivery services in the country.

Definition:

The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Online meal order and delivery both carried out by a platform (e.g. Deliveroo)

Phone orders
Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Deliveries of non-processed or non-prepared food

The Platform Delivery business model had problems gaining track in the early days around 2012 to 2015. It involves more operating risk with high costs for the delivery and supply logistic and it requires enough population density to be profitable. Today, the market is almost bigger than Restaurant Delivery. This is due to the wide expanse of international players like Uber Eats, using their already existing ride-hailing infrastructure and because of the strong focus of Asian markets on this model. The new models have already taken their share from the existing online marketplaces and created a new premium market segment that will continue to drive growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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