Meal Delivery - Italy
Italy- In Italy, the Meal Delivery market is expected to achieve a revenue of US$1.44bn by the year 2024.
- This projection indicates an annual growth rate of 5.99% (CAGR 2024-2028), leading to a market volume of US$1.82bn by 2028.
- Italy's Restaurant Deliverymarket is anticipated to reach a market volume of US$845.60m in 2024.
- When compared to other countries globally, China is expected to generate the highest revenue of US$182.90bn in 2024.
- The average revenue per user (ARPU) in Italy's Meal Delivery market is projected to be US$82.42 in 2024.
- Furthermore, the number of users in Italy's Meal Delivery market is estimated to reach 20.2m users by 2028.
- The user penetration rate in Italy's Meal Delivery market is forecasted to be 29.1% in 2024.
- The rise of Italy's meal delivery market is driven by the country's rich culinary tradition and demand for convenience.
Definition:
Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).Structure:
Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
- Online orders that are picked up in the restaurant
Out-Of-Scope
- Phone orders
- Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
