Digital Health - Italy | Statista Market Forecast

The Digital Health market in Italy is projected to reach a revenue of US$4.02bn in 2024.
It is expected to show an annual growth rate of 10.01% (CAGR 2024-2029), resulting in a projected market volume of US$6.48bn by 2029.
The average revenue per user (ARPU) is expected to amount to US$165.80.
In global comparison, United States is anticipated to generate the highest revenue of US$47.12bn in 2024.
Within the Digital Health market, the largest market in Italy will be Digital Treatment & Care, with a total revenue value of US$2.67bn in 2024.
In Italy, there is a growing trend of using digital health platforms to improve patient engagement and facilitate remote consultations with healthcare professionals.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Italy is experiencing significant growth and evolution, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Italian consumers are increasingly embracing digital health solutions for convenience, accessibility, and personalized care. The demand for online doctor consultations is rising as patients seek quick medical advice without the need for physical appointments. Moreover, digital fitness and well-being platforms are gaining popularity among health-conscious individuals looking for virtual workout sessions and wellness programs.

Trends in the market: In Italy, the digital treatment and care segment is witnessing a surge in adoption as healthcare providers leverage telemedicine and remote monitoring tools to enhance patient outcomes and streamline healthcare delivery. The integration of AI-driven solutions and wearable devices is revolutionizing how medical services are accessed and delivered, driving efficiency and effectiveness in the healthcare system.

Local special circumstances: Italy's aging population and the increasing prevalence of chronic diseases are driving the demand for digital health solutions that can provide continuous monitoring and management of health conditions. The country's fragmented healthcare system and regional disparities in access to care are also propelling the adoption of digital health technologies to bridge the gap and improve healthcare equity across different regions.

Underlying macroeconomic factors: The government's initiatives to promote digital innovation in healthcare, coupled with regulatory reforms supporting telemedicine and eHealth services, are creating a conducive environment for the growth of the Digital Health market in Italy. Additionally, the COVID-19 pandemic has accelerated the digital transformation of the healthcare sector, prompting healthcare providers and patients to embrace technology-enabled solutions for remote consultations, monitoring, and treatment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.