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Meal Delivery - Estonia

Estonia
  • In 2024, the projected revenue in the Meal Delivery market in Estonia is expected to reach US$23.08m.
  • This represents a significant growth potential for the market.
  • Furthermore, it is projected that the market will continue to expand with an annual growth rate (CAGR 2024-2028) of 5.29%.
  • By 2028, the market volume is estimated to reach US$28.37m, indicating a positive trend in the industry.
  • Moving on to the Restaurant Deliverymarket in Estonia, it is projected to have a market volume of US$20.30m in 2024.
  • This showcases the substantial size and potential of this particular market within the industry.
  • However, it is worth noting that in global comparison, China is expected to generate the highest revenue in this market, amounting to US$182.90bn in 2024.
  • When considering the average revenue per user (ARPU) in the Meal Delivery market, it is projected to be US$60.17 in 2024.
  • This metric provides insight into the average spending of users within the market, indicating the potential profitability of the sector.
  • Looking ahead, the number of users in the Meal Delivery market in Estonia is expected to reach 433.8k users by 2028.
  • This signifies an increase in user adoption and highlights the growing popularity of meal delivery services among consumers in the country.
  • Lastly, user penetration in the Meal Delivery market is estimated to be at 29.2% in 2024.
  • This metric represents the proportion of the population that utilizes meal delivery services, indicating the market's level of penetration and potential for further growth in Estonia.
  • Estonia's meal delivery market is experiencing a surge in demand, driven by the country's tech-savvy population and growing preference for convenient and healthy food options.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
  • Online orders that are picked up in the restaurant

Out-Of-Scope

  • Phone orders
  • Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
Meal Delivery: market data & analysis - Cover

Market Insights report

Meal Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    Since Pizza Hut launched the first-ever pizza online order back in 1994, online food delivery has become a billion-dollar business. Aggregator platforms like Takeaway.com or Delivery Hero have expanded all over the world through the sale of reliable infrastructure solutions and attractive commission rates for restaurants. Platform-to-Consumer Delivery companies like Deliveroo or Uber Eats operate a more cost intensive business model, but are taking care of the whole delivery logistics. Those companies have also gained track over the last years, especially in densely populated regions. Both models will likely converge with stronger competition between in-house and third-party solutions.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Meal Delivery: market data & analysis - BackgroundMeal Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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