Market Insights Digital Online Food Delivery

Meal Delivery - Estonia

Estonia

In 2024, the projected revenue in the Meal Delivery market in Estonia is expected to reach US$23.08m.
This represents a significant growth potential for the market.
Furthermore, it is projected that the market will continue to expand with an annual growth rate (CAGR 2024-2028) of 5.29%.
By 2028, the market volume is estimated to reach US$28.37m, indicating a positive trend in the industry.
Moving on to the Restaurant Deliverymarket in Estonia, it is projected to have a market volume of US$20.30m in 2024.
This showcases the substantial size and potential of this particular market within the industry.
However, it is worth noting that in global comparison, in China is expected to generate the highest revenue in this market, amounting to US$182,900.00m in 2024.
When considering the average revenue per user (ARPU) in the Meal Delivery market, it is projected to be US$60.17 in 2024.
This metric provides insight into the average spending of users within the market, indicating the potential profitability of the sector.
Looking ahead, the number of users in the Meal Delivery market in Estonia is expected to reach 433.8k users by 2028.
This signifies an increase in user adoption and highlights the growing popularity of meal delivery services among consumers in the country.
Lastly, user penetration in the Meal Delivery market is estimated to be at 29.2% in 2024.
This metric represents the proportion of the population that utilizes meal delivery services, indicating the market's level of penetration and potential for further growth in Estonia.
Estonia's meal delivery market is experiencing a surge in demand, driven by the country's tech-savvy population and growing preference for convenient and healthy food options.

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Analyst Opinion

Since Pizza Hut launched the first-ever pizza online order back in 1994, online food delivery has become a billion-dollar business. Aggregator platforms like Takeaway.com or Delivery Hero have expanded all over the world through the sale of reliable infrastructure solutions and attractive commission rates for restaurants. Platform-to-Consumer Delivery companies like Deliveroo or Uber Eats operate a more cost intensive business model, but are taking care of the whole delivery logistics. Those companies have also gained track over the last years, especially in densely populated regions. Both models will likely converge with stronger competition between in-house and third-party solutions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.