Market Insights Digital Online Food Delivery Grocery Delivery

Retail Delivery - Rwanda

Rwanda

The Reail Delivery market in Rwanda is expected to achieve a revenue of US$58.98m in 2024.
This represents a significant growth potential for the industry.
Furthermore, the market is projected to experience a compound annual growth rate (CAGR) of 23.05% between 2024 and 2028, resulting in a market volume of US$135.20m by the end of the forecast period.
In terms of user adoption, the Reail Delivery market in Rwanda is expected to attract a substantial number of users, with an estimated count of 2.0m users users by 2028.
This indicates a positive trend in user engagement and market penetration.
Initially, the user penetration rate in 2024 is projected to be 8.1%, but it is anticipated to increase to 11.2% by 2028.
This indicates a growing acceptance and adoption of Reail Delivery market services among the population in Rwanda.
The average revenue per user (ARPU) in the Reail Delivery market is expected to reach US$45.24.
This metric provides insights into the revenue generated per individual user, highlighting the potential profitability of the market.
While in Rwanda shows promising growth in the Reail Delivery market, it's essential to consider the global landscape.
In comparison, in the United States is expected to generate the highest revenue in the retail delivery market, with an estimated amount of US$195,400.00m in 2024.
This highlights the significant market presence and economic strength of in the United States in this industry.
On the other hand, when it comes to user penetration, in the United States is projected to have the highest rate at 30.7%.
This indicates a relatively higher acceptance and usage of Reail Delivery market services among the population in the United States compared to other countries.
Rwanda's retail delivery market is rapidly expanding, driven by the increasing demand for convenient and efficient online shopping experiences.

Market

Region

Region comparison

Currency

Analyst Opinion

The Retail Delivery market of Online Grocery Delivery dominates the market. Retailers were able to scale their online channels rapidly during the COVID-19 lockdowns to meet the exponential rise in customer demand. Retailers still need to look for ways to attract more customers to keep up with the competition. Walmart for example introduced a service where the delivery driver would deliver groceries to the customer’s fridge.

The growth rates of 2022 will see a slight decline in comparison to 2020 and 2021 due to the uncertainty of macroeconomic factors. Although China has a steady lead over the rest of the regions, the U.S. market shows strong growth signals in our forecast. This is due to the high demand and rapid rise of grocery spending per capita.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.