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Online Food Delivery - Bulgaria

Bulgaria
  • The Online Food Delivery market in Bulgaria is projected to reach a revenue of US$326.00m in 2024.
  • This represents a significant growth potential for the country.
  • Furthermore, the market is expected to continue expanding at a compound annual growth rate (CAGR 2024-2028) of 10.69%, resulting in a projected market volume of US$489.30m by 2028.
  • This growth indicates a promising future for the Online Food Delivery market in Bulgaria.
  • Moving on to the Meal Delivery market, it is anticipated to experience a revenue growth of 14.5% in 2025.0.
  • With a projected market volume of US$245.90m in 2024, this market holds immense potential and opportunities for the country.
  • It is worth noting that this market's revenue growth is expected to contribute significantly to the overall revenue generated in Bulgaria.
  • In a global context, China is projected to generate the highest revenue in the Online Food Delivery market, amounting to US$448.90bn in 2024.
  • This highlights the dominance of the Chinese market and the substantial revenue it generates compared to other countries.
  • Shifting our focus to the average revenue per user (ARPU) in the Meal Delivery market, it is projected to amount to US$193.90 in 2024.
  • This metric provides valuable insights into the financial performance of the market and indicates the potential profitability for businesses operating in this market in Bulgaria.
  • In the Meal Delivery market, the number of users is expected to reach 2.4m users by 2028.
  • This represents a significant user base and indicates the popularity and demand for meal delivery services in Bulgaria.
  • Moreover, the user penetration rate in the Meal Delivery market is projected to be at 27.7% in 2024, showcasing the market's high level of user adoption and engagement.
  • Overall, the Online Food Delivery market in Bulgaria is poised for growth and presents lucrative opportunities for businesses operating in this sector.
  • The projected revenue figures, growth rates, and market volumes demonstrate the potential for success in this market.
  • The online food delivery market in Bulgaria is experiencing rapid growth, fueled by a strong demand for convenience and a wide variety of cuisine options.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
  • Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Out-Of-Scope

  • Phone orders
  • Click & collect Grocery orders
  • Ready-to-eat meals
Online Food Delivery

Online Food Delivery

Related markets:
Online Food Delivery: market data & analysis - Cover

Market Insights report

Online Food Delivery: market data & analysis

Study Details
    methodology

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    FAQs and more info on the methodology

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Online Food Delivery Market is a combination of Grocery Delivery and Meal Delivery. The market gained a great deal of traction from the COVID-19 Pandemic. The growth can be seen in almost every market. Now that food aggregators like Just Eat Takeaway and Delivery Hero have established themselves, they are now venturing into the Grocery Delivery space. While acquisitions are nothing new in the Meal Delivery space, these aggregators are taking big risks as Quick Commerce has yet to prove profitable.

    Although the market saw two years of unprecedented growth, 2022 is looking to slow that down with uncertain macroeconomic conditions and consumers looking to save money. Consolidation of the key players will likely happen which will further expand the gray area between Grocery and Meal Delivery.

    China and the US lead in terms of Gross Merchandising Value (GMV). Chinese companies are well-established and the market is mature. U.S. consumers enjoy discretionary spending and that does not look to be slowing down anytime soon.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Digital

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    Online Food Delivery: market data & analysis - BackgroundOnline Food Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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