Market Insights Digital FinTech Digital Payments

Mobile POS Payments - Tunisia

Tunisia

Transaction value in the Mobile POS Payments market is projected to reach US$3.59bn in 2024.
Transaction value is expected to show an annual growth rate (CAGR 2024-2028) of 14.27% resulting in a projected total amount of US$6.12bn by 2028.
In the Mobile POS Payments market, the number of users is expected to amount to 2.60m users by 2028.
The average transaction value per user in the Mobile POS Payments market is expected to amount to US$1.82k in 2024.
From a global comparison perspective it is shown that the highest transaction value is reached in China (US$1,721.00bn in 2024).

Key regions: India, United Kingdom, Brazil, United States, France

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Analyst Opinion

The Mobile POS payment market has been experiencing significant growth in recent years. One trend is the shift towards contactless payments, where customers can simply tap their mobile device or card to complete a transaction. This is due to the increasing demand for convenient and secure payment options, especially during the COVID-19 pandemic. Another trend is the integration of mobile POS systems with other business functions, such as inventory management and customer relationship management.
Several factors are driving the growth of the mobile POS payment market. One key factor is the increasing penetration of smartphones and tablets, which are being used more frequently for both personal and business purposes. Another factor is the growing adoption of cloud-based technology, which enables businesses to manage transactions and data more efficiently. Additionally, the rising popularity of e-commerce and online shopping is driving demand for mobile payment options.
The Mobile POS market is expected to continue growing in the coming years. This growth is expected to be driven by factors such as increasing adoption of mobile payments, the rise of cloud-based solutions, and the growing demand for mobile POS systems among small and medium-sized businesses.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.