Market Insights Digital eServices Event Tickets

Sport Events - United Kingdom

United Kingdom

Revenue in the Sport Events market is projected to reach US$2.49bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.86%, resulting in a projected market volume of US$2.68bn by 2028.
In the Sport Events market, the number of users is expected to amount to 8.2m users by 2028.
User penetration will be 11.8% in 2024 and is expected to hit 11.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$307.00.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences: Customers in the United Kingdom have shown a strong interest in attending and participating in sport events. The population has a deep-rooted passion for sports, with football, rugby, cricket, and tennis being particularly popular. This enthusiasm has translated into high attendance rates at sporting events across the country. Additionally, there is a growing trend of consumers seeking unique and immersive experiences, which has led to an increase in demand for sports events that offer more than just the game itself. Fans now expect a complete entertainment package, including live music performances, interactive activities, and celebrity appearances.

Trends in the market: One of the key trends in the United Kingdom's sport events market is the rise of experiential events. Organizers are increasingly focusing on creating immersive experiences that go beyond the traditional sporting event. This includes incorporating technology such as virtual reality and augmented reality to enhance the fan experience. Furthermore, there has been a shift towards hosting events in non-traditional venues, such as stadiums being transformed into music venues or hosting food festivals alongside sporting matches. This trend is driven by the desire to attract a wider audience and create a unique selling point for the event. Another trend in the market is the increasing use of data and analytics to enhance the fan experience. Organizers are leveraging technology to collect and analyze data on fan preferences, behavior, and engagement. This allows them to tailor their marketing strategies, improve event operations, and create personalized experiences for attendees. For example, event organizers can use data to offer customized ticket packages, provide targeted promotions, and optimize crowd management.

Local special circumstances: The United Kingdom's rich sporting heritage and strong sporting infrastructure contribute to the growth of the sport events market. The country has a long history of hosting major sporting events, such as the Olympic Games and the FIFA World Cup. This experience has helped develop world-class venues and facilities, making the United Kingdom an attractive destination for both domestic and international sporting events. Additionally, the country's well-established transportation network and tourism industry make it convenient for fans to travel to and attend sport events.

Underlying macroeconomic factors: The growth of the sport events market in the United Kingdom is also influenced by underlying macroeconomic factors. The country has a stable economy and a high disposable income, which allows consumers to spend on leisure activities such as attending sport events. Furthermore, the United Kingdom has a strong sports industry, with a significant contribution to the country's GDP. This has led to increased investment in the sector, including infrastructure development, sponsorship deals, and broadcasting rights. These investments have further fueled the growth of the sport events market in the country. In conclusion, the Sport Events market in United Kingdom is experiencing significant growth due to customer preferences for immersive experiences, the rise of experiential events, and the use of data and analytics to enhance the fan experience. The country's rich sporting heritage, strong infrastructure, stable economy, and high disposable income also contribute to the market's development. As the demand for unique and engaging sport events continues to grow, the United Kingdom is well-positioned to capitalize on this trend.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.