Market Insights Digital eServices Online Gambling

Online Lottery - Peru

Peru

Revenue in the Online Lottery market is projected to reach US$272.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.17%, resulting in a projected market volume of US$296.40k by 2028.
In the Online Lottery market, the number of users is expected to amount to 224.3k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$1.55.
In global comparison, most revenue will be generated in the United States (US$5,743.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Online Lottery market in Peru has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Peru have shifted towards online lottery platforms due to their convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more Peruvians now have access to online lottery services. This has led to a growing demand for online lottery tickets, as customers can easily purchase them from the comfort of their own homes. Trends in the market have also played a role in the growth of the Online Lottery market in Peru. The market has become more competitive, with several online lottery operators entering the Peruvian market. This has led to increased marketing efforts and promotional activities to attract customers. Online lottery platforms are offering various incentives such as discounted tickets, bonus offers, and loyalty programs to entice customers to choose their services. Local special circumstances have further contributed to the development of the Online Lottery market in Peru. The traditional lottery market in Peru has faced challenges in terms of transparency and trust. Online lottery platforms have capitalized on this by offering transparent and secure lottery services, gaining the trust of customers who were previously hesitant to participate in traditional lottery games. Underlying macroeconomic factors have also played a role in the growth of the Online Lottery market in Peru. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income for many Peruvians. This has led to a greater willingness to spend on leisure activities, including online lottery tickets. In conclusion, the Online Lottery market in Peru has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online lottery platforms, along with the increasing competitiveness in the market, have attracted more customers. The trust and transparency offered by online lottery services have also addressed concerns in the traditional lottery market. The overall economic growth in Peru has further contributed to the development of the Online Lottery market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.