Online Casinos - Africa | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$741.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.11%, resulting in a projected market volume of US$940.10m by 2028.
In the Online Casinos market, the number of users is expected to amount to 4.8m users by 2028.
User penetration will be 0.3% in 2024 and is expected to hit 0.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$183.40.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Africa has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the African market have shifted towards online gambling due to several factors. Firstly, the increasing penetration of smartphones and internet connectivity has made it easier for people to access online casinos from the comfort of their homes or on the go. This convenience factor has led to a surge in the number of online casino players in Africa. Additionally, the younger generation, which is more tech-savvy, is increasingly drawn towards online gambling as a form of entertainment. Trends in the market have also contributed to the growth of the Online Casinos market in Africa. One of the key trends is the emergence of mobile gambling apps, which allow players to access online casinos through their smartphones. This has further enhanced the accessibility and convenience of online gambling, attracting a larger customer base. Another trend is the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies in online casinos. These technologies provide a more immersive and realistic gambling experience, enhancing customer engagement and satisfaction. Local special circumstances in Africa have played a role in the development of the Online Casinos market. One such circumstance is the limited availability of land-based casinos in many African countries. This has created a demand for online gambling platforms as an alternative form of entertainment. Additionally, some African countries have more relaxed regulations and licensing requirements for online casinos compared to their land-based counterparts. This has attracted international online casino operators to enter the African market, further fueling its growth. Underlying macroeconomic factors have also contributed to the development of the Online Casinos market in Africa. Economic growth and rising disposable incomes in many African countries have led to an increase in discretionary spending on entertainment activities, including online gambling. Furthermore, the COVID-19 pandemic has accelerated the shift towards online gambling as people were confined to their homes and sought alternative forms of entertainment. In conclusion, the Online Casinos market in Africa is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience of online gambling, the adoption of mobile gambling apps, and the use of VR and AR technologies are driving the market's expansion. Limited availability of land-based casinos, relaxed regulations, economic growth, and the impact of the COVID-19 pandemic are also contributing to the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.