Online Learning Platforms - Chile

Chile

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$69.32m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.34%, resulting in a projected market volume of US$114.40m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 3.5m users by 2028.
User penetration will be 13.7% in 2024 and is expected to hit 18.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$26.35.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest China.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Chile is experiencing significant growth and development in recent years.

Customer preferences: Chilean customers are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. With busy schedules and limited time, many individuals find it difficult to attend traditional in-person classes. Online learning platforms offer the flexibility to learn at their own pace and from the comfort of their own homes. Additionally, the variety of courses available on these platforms allows customers to choose subjects that are relevant to their personal and professional interests.

Trends in the market: One of the key trends in the Online Learning Platforms market in Chile is the increasing demand for technical and vocational courses. As the job market becomes more competitive, individuals are seeking to acquire new skills that will enhance their employability. This has led to a rise in the popularity of online platforms that offer courses in areas such as programming, digital marketing, and data analysis. Furthermore, the convenience of online learning platforms allows individuals to upskill or reskill themselves without having to commit to long-term educational programs. Another trend in the market is the growing adoption of mobile learning. With the widespread use of smartphones and tablets, customers are increasingly accessing online learning platforms through mobile devices. This trend has prompted online learning platforms to develop mobile apps that provide a seamless learning experience on the go. The availability of mobile learning options has made education more accessible to a wider audience, including those in remote areas or with limited access to traditional educational institutions.

Local special circumstances: Chile has a strong entrepreneurial culture, and this has contributed to the growth of online learning platforms in the country. Many individuals are seeking to start their own businesses or enhance their entrepreneurial skills, and online learning platforms provide them with the necessary knowledge and resources. The flexibility of online learning allows aspiring entrepreneurs to learn at their own pace and focus on specific areas of interest.

Underlying macroeconomic factors: Chile has a relatively high internet penetration rate, which has facilitated the growth of the Online Learning Platforms market. The increasing availability of affordable internet access has made it easier for individuals to access online learning platforms. Additionally, the government of Chile has recognized the importance of digital education and has implemented initiatives to promote online learning. These initiatives include providing subsidies for online courses and supporting the development of online learning platforms. In conclusion, the Online Learning Platforms market in Chile is experiencing growth due to customer preferences for flexible and convenient learning options. The demand for technical and vocational courses, as well as the adoption of mobile learning, are key trends in the market. Chile's entrepreneurial culture and supportive government initiatives also contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.