Matchmaking - Chile

Chile

Highlights

Revenue in the Matchmaking market is projected to reach US$4.54m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.35%, resulting in a projected market volume of US$4.98m by 2028.
In the Matchmaking market, the number of users is expected to amount to 225.3k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$22.58.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Chile is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Matchmaking market in Chile are shifting towards online platforms and mobile applications. This can be attributed to the increasing use of smartphones and the internet, which has made it easier for individuals to connect and communicate with potential partners. Online platforms and mobile applications provide a convenient and efficient way for people to meet and interact with others, eliminating geographical barriers and expanding the pool of potential matches. Additionally, customers in Chile are increasingly seeking personalized and tailored matchmaking services that cater to their specific needs and preferences. This demand for customized matchmaking experiences has led to the emergence of niche matchmaking services that focus on specific demographics or interests, such as religious or cultural matchmaking. Trends in the Matchmaking market in Chile include the rise of virtual matchmaking events and the integration of technology in the matchmaking process. With the COVID-19 pandemic limiting in-person interactions, virtual matchmaking events have become popular in Chile. These events allow individuals to meet and interact with potential partners in a virtual setting, offering a safe and convenient alternative to traditional matchmaking events. Furthermore, technology is being integrated into the matchmaking process to enhance the overall experience. This includes the use of artificial intelligence and algorithms to match individuals based on compatibility and shared interests, as well as the incorporation of video calls and virtual reality to facilitate virtual dates and interactions. Local special circumstances in Chile also contribute to the development of the Matchmaking market. Chile has a relatively high percentage of single adults, with many individuals delaying marriage and focusing on their careers and personal development. This creates a larger pool of potential customers for matchmaking services, as more people are seeking companionship and long-term relationships. Additionally, Chile has a growing urban population, with people living in cities often facing challenges in meeting new people and forming connections. Matchmaking services provide a solution to this issue by offering a platform for individuals to meet and connect with others in their local area. Underlying macroeconomic factors, such as increasing disposable income and changing social norms, also play a role in the development of the Matchmaking market in Chile. As disposable income levels rise, individuals have more financial resources to invest in matchmaking services and are willing to pay for premium features and personalized experiences. Furthermore, changing social norms and attitudes towards dating and relationships have led to an increased acceptance and adoption of matchmaking services in Chile. This shift in societal attitudes has created a favorable environment for the growth of the Matchmaking market. In conclusion, the Matchmaking market in Chile is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms and mobile applications, the rise of virtual matchmaking events, and the integration of technology in the matchmaking process are driving the market forward. Additionally, the high percentage of single adults, the growing urban population, increasing disposable income, and changing social norms contribute to the development of the Matchmaking market in Chile.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.