eServices

Revenue in the eServices market is projected to reach US$131.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.55%, resulting in a projected market volume of US$151.10m by 2028.
The Event Tickets market is expected to show a revenue growth of 4.1% in 2025.0.
The Event Tickets market has a projected market volume of US$123.30m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$116.70 in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.2m users by 2028.
User penetration in the Event Tickets market will be at 23.6% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Kuwait is experiencing significant growth and development, driven by customer preferences for convenience, efficiency, and digitalization. With the increasing adoption of smartphones and internet connectivity, customers are increasingly turning to eServices for their everyday needs.

Customer preferences: Customers in Kuwait are increasingly seeking convenience and efficiency in their daily lives. They are looking for services that can be accessed anytime, anywhere, and eServices provide the perfect solution. From online shopping to digital payments, customers prefer the ease and convenience of accessing services through their smartphones or computers. Additionally, the younger generation, which makes up a significant portion of the population, is more tech-savvy and comfortable with digital platforms, further driving the demand for eServices.

Trends in the market: One of the key trends in the eServices market in Kuwait is the rise of e-commerce. Online shopping has gained significant popularity, with customers opting for the convenience of browsing and purchasing products from the comfort of their homes. This trend is further fueled by the COVID-19 pandemic, which has led to an increase in online shopping due to social distancing measures and lockdowns. Another trend in the market is the digitization of government services. The Kuwaiti government has been actively promoting the digitization of public services, aiming to provide citizens with easier access to government services and reduce bureaucratic processes. This has led to the development of various eServices platforms, allowing citizens to access services such as renewing licenses, paying fines, and applying for permits online.

Local special circumstances: Kuwait has a high internet penetration rate, with a large percentage of the population having access to the internet. This provides a favorable environment for the growth of eServices in the country. Additionally, the government has been investing in improving internet infrastructure, ensuring better connectivity and accessibility for its citizens.

Underlying macroeconomic factors: Kuwait has a high per capita income and a strong consumer market. The country's affluent population is willing to spend on convenience and luxury, driving the demand for eServices. Furthermore, the government's focus on diversifying the economy away from oil has led to increased investment in the digital sector, creating opportunities for the growth of eServices. In conclusion, the eServices market in Kuwait is experiencing significant growth and development due to customer preferences for convenience, efficiency, and digitalization. The rise of e-commerce and the digitization of government services are key trends driving this growth. With a high internet penetration rate and favorable macroeconomic factors, the eServices market in Kuwait is poised for further expansion in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.