eServices

Revenue in the eServices market is projected to reach US$63.53m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.94%, resulting in a projected market volume of US$74.16m by 2028.
The Dating Services market is expected to show a revenue growth of 5.2% in 2025.0.
The Event Tickets market has a projected market volume of US$47.17m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$41.59 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.7m users by 2028.
User penetration in the Dating Services market will be at 6.6% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Kazakhstan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Kazakhstan have shifted towards digital services, as consumers increasingly seek convenience, efficiency, and cost savings. With the rapid proliferation of smartphones and internet connectivity, more people are opting for online shopping, digital payments, and e-government services. This shift in preferences is also fueled by the growing tech-savvy younger population who are comfortable with using digital platforms for various purposes. Trends in the eServices market in Kazakhstan include the rise of e-commerce platforms, the adoption of mobile payment solutions, and the development of digital government services. E-commerce platforms like Kaspi. kz and ChocoFamily have gained popularity among consumers, offering a wide range of products and services with convenient delivery options. Mobile payment solutions such as Qazkom Pay and Beeline Money are also on the rise, providing users with a seamless and secure way to make transactions. Additionally, the government of Kazakhstan has been actively investing in digitalization initiatives, making various public services available online, such as tax filing, vehicle registration, and healthcare appointments. Local special circumstances in Kazakhstan, such as the vast geographical size of the country and the dispersion of population, have contributed to the growth of eServices. With many remote and rural areas, accessing traditional brick-and-mortar services can be challenging for some residents. EServices bridge this gap by providing access to a wide range of products and services, regardless of location. Furthermore, the government's push for digitalization has created an enabling environment for eServices providers, with supportive regulations and incentives. Underlying macroeconomic factors have also played a role in the development of the eServices market in Kazakhstan. The country has witnessed steady economic growth, which has led to an increase in disposable income and a growing middle class. As people have more purchasing power, they are more inclined to spend on eServices. Additionally, the government's focus on diversifying the economy and reducing dependence on oil and gas has led to investments in the technology sector, creating opportunities for eServices providers to flourish. In conclusion, the eServices market in Kazakhstan is experiencing rapid growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. With the increasing adoption of digital services, the market is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.