Event Tickets - Kazakhstan

Kazakhstan

Highlights

Revenue in the Event Tickets market is projected to reach US$47.17m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.99%, resulting in a projected market volume of US$49.06m by 2028.
The Sport Events market has a projected market volume of US$24.18m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$41.59 in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.2m users by 2028.
User penetration in the Event Tickets market will be at 5.8% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Kazakhstan is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences in the Event Tickets market in Kazakhstan are shifting towards experiences and live entertainment. As people seek unique and memorable experiences, they are increasingly willing to spend money on event tickets. This shift in preferences is driven by a desire for social interaction, cultural enrichment, and the opportunity to create lasting memories. Additionally, the rise of social media has led to a greater emphasis on sharing experiences, further fueling the demand for event tickets. Trends in the market indicate that there is a growing demand for a wide range of events in Kazakhstan. From music concerts and theater performances to sporting events and festivals, there is something for everyone. This diversification of events is attracting a larger audience and driving ticket sales. Furthermore, the emergence of online ticketing platforms has made it easier for consumers to purchase tickets, increasing convenience and accessibility. Local special circumstances in Kazakhstan are also contributing to the growth of the Event Tickets market. The country has a rich cultural heritage and a vibrant arts scene, which has led to a thriving events industry. Additionally, the government has been actively promoting tourism and attracting international events to Kazakhstan, further boosting the demand for event tickets. This combination of local talent and international events has created a dynamic and exciting market for event tickets. Underlying macroeconomic factors are also playing a role in the development of the Event Tickets market in Kazakhstan. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As people have more money to spend, they are more likely to invest in experiences such as attending events. Additionally, the growing middle class in Kazakhstan has contributed to the expansion of the consumer base for event tickets. In conclusion, the Event Tickets market in Kazakhstan is experiencing growth and development due to changing customer preferences, a diversification of events, local special circumstances, and underlying macroeconomic factors. As people seek unique experiences and the opportunity to create lasting memories, the demand for event tickets continues to rise. With a thriving events industry and a growing middle class, Kazakhstan is poised to become a key player in the global event tickets market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.