Event Tickets - Tanzania

Tanzania

Highlights

Revenue in the Event Tickets market is projected to reach US$21.05m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.47%, resulting in a projected market volume of US$28.08m by 2028.
The Sport Events market has a projected market volume of US$8.72m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$14.66 in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.8m users by 2028.
User penetration in the Event Tickets market will be at 2.1% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Tanzania is experiencing significant growth and development in recent years.

Customer preferences: Customers in Tanzania are increasingly interested in attending various events and live performances, such as concerts, sports games, and cultural festivals. This growing demand for event tickets is driven by several factors. Firstly, there is a rising middle class in Tanzania with higher disposable incomes, allowing people to spend more on entertainment and leisure activities. Additionally, the younger population in Tanzania is becoming more interested in attending events and experiences, contributing to the growing demand for event tickets.

Trends in the market: One of the key trends in the Event Tickets market in Tanzania is the increasing popularity of international artists and performers. Tanzanian consumers are showing a strong preference for events featuring international acts, which has led to a rise in the number of international artists visiting the country. This trend is supported by the growing tourism industry in Tanzania, as international visitors also contribute to the demand for event tickets. Another trend in the market is the shift towards online ticket sales. Tanzanian consumers are increasingly using online platforms to purchase event tickets, as it offers convenience and easy access to a wide range of events. This trend is in line with global market developments, as online ticket sales have become more common worldwide. The availability of mobile payment options has also contributed to the growth of online ticket sales in Tanzania.

Local special circumstances: Tanzania's vibrant music and entertainment scene plays a significant role in the development of the Event Tickets market. The country is known for its diverse music genres, including Bongo Flava, Taarab, and traditional Tanzanian music. These music genres attract a large number of local and international artists, creating a strong demand for event tickets. Additionally, Tanzania is home to various cultural festivals and events that showcase the country's rich heritage and traditions. These events attract both locals and tourists, further driving the demand for event tickets.

Underlying macroeconomic factors: The growth of the Event Tickets market in Tanzania is also supported by positive macroeconomic factors. Tanzania has experienced steady economic growth in recent years, which has led to an increase in disposable incomes and consumer spending. This economic growth has created a favorable environment for the entertainment industry, including the Event Tickets market. Furthermore, the government of Tanzania has been actively promoting the tourism sector, which has resulted in an influx of international visitors. These visitors contribute to the demand for event tickets and support the growth of the market. In conclusion, the Event Tickets market in Tanzania is experiencing significant growth and development, driven by customer preferences for attending events, the popularity of international acts, the shift towards online ticket sales, the vibrant music and entertainment scene, and positive macroeconomic factors. These factors are contributing to the increasing demand for event tickets in Tanzania, creating opportunities for both local and international event organizers and ticketing platforms.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.