Casual Dating - Tanzania

Tanzania

Highlights

Revenue in the Casual Dating market is projected to reach US$961.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 17.08%, resulting in a projected market volume of US$1.81m by 2028.
In the Casual Dating market, the number of users is expected to amount to 430.0k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.90.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Tanzania is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Tanzania have shifted towards more casual and non-committal relationships, leading to a rise in demand for casual dating services. This trend can be attributed to various factors such as changing social norms, increased urbanization, and a growing middle class. As Tanzanian society becomes more open-minded and progressive, individuals are seeking more freedom and flexibility in their relationships, opting for casual dating as a way to explore their options and meet like-minded people. In line with global trends, the Casual Dating market in Tanzania is witnessing the rise of online platforms and mobile applications. These platforms provide a convenient and discreet way for individuals to connect with potential partners, offering a wide range of features such as profile customization, chat options, and location-based matching. The proliferation of smartphones and affordable internet access has further fueled the growth of online casual dating services in Tanzania, making it easier for people to find and interact with potential partners. Local special circumstances in Tanzania, such as a relatively young population and a high percentage of single individuals, contribute to the growth of the Casual Dating market. With a median age of around 18 years, Tanzania has a large population of young adults who are more open to casual dating and exploring their romantic and sexual desires. Additionally, the country has a significant number of single individuals due to factors such as delayed marriages, urbanization, and changing social dynamics. This creates a favorable environment for the Casual Dating market to thrive. Underlying macroeconomic factors also play a role in the development of the Casual Dating market in Tanzania. As the country's economy continues to grow and more people enter the middle class, disposable incomes are increasing, allowing individuals to spend more on leisure activities, including casual dating. Furthermore, the tourism industry in Tanzania attracts a significant number of international visitors, creating opportunities for casual dating services to cater to both locals and tourists. In conclusion, the Casual Dating market in Tanzania is experiencing growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As Tanzanian society becomes more open-minded and progressive, individuals are seeking casual and non-committal relationships, leading to a rise in demand for casual dating services. The proliferation of online platforms and mobile applications, along with a young population and a high percentage of single individuals, further contribute to the growth of the market. Additionally, underlying macroeconomic factors such as increasing disposable incomes and the booming tourism industry create a favorable environment for the Casual Dating market to thrive in Tanzania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.