Sport Events - Tanzania | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$8.72m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.73%, resulting in a projected market volume of US$11.32m by 2028.
In the Sport Events market, the number of users is expected to amount to 705.6k users by 2028.
User penetration will be 0.9% in 2024 and is expected to hit 1.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$14.80.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Tanzania is experiencing significant growth and development due to several factors.

Customer preferences: Customers in Tanzania have shown a growing interest in sports events, both as participants and spectators. The younger generation, in particular, is actively participating in various sports activities and has a strong desire to watch live sports events. Additionally, there is a growing trend of sports tourism in Tanzania, with international visitors coming to the country to watch and participate in sports events.

Trends in the market: One of the key trends in the Sport Events market in Tanzania is the increasing number of organized sports events. This includes both local and international sports competitions, such as marathons, football tournaments, and cycling races. These events not only attract participants from Tanzania but also from other countries in the region. The popularity of these events has been driven by the increasing awareness of the health benefits of sports and the desire to promote a healthy lifestyle. Another trend in the market is the growing investment in sports infrastructure. The government and private sector are investing in the construction of modern stadiums, sports complexes, and training facilities. This infrastructure development is aimed at attracting more international sports events to Tanzania and providing better facilities for local athletes. The improved infrastructure also contributes to the overall growth of the sports industry in the country.

Local special circumstances: Tanzania is known for its diverse natural landscapes, including national parks, mountains, and beaches. This provides a unique opportunity for sports events to be held in stunning and picturesque locations. For example, marathons and cycling races often take place in national parks or along the coastline, offering participants and spectators a memorable experience.

Underlying macroeconomic factors: The growth of the Sport Events market in Tanzania is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and higher consumer spending. This has allowed more people to afford tickets to sports events and participate in sports activities. Furthermore, the government of Tanzania has recognized the potential of the sports industry to contribute to economic development. It has implemented policies and initiatives to support the growth of the sports sector, including tax incentives for sports event organizers and funding for sports infrastructure development. These government efforts have created a favorable environment for the Sport Events market to thrive. In conclusion, the Sport Events market in Tanzania is experiencing growth and development due to customer preferences for sports events, increasing investment in sports infrastructure, unique local circumstances, and underlying macroeconomic factors. The market is expected to continue growing as more sports events are organized and the country attracts international sports competitions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.