Key regions: India, Brazil, Germany, South Korea, China
The Sport Events market in Taiwan has been experiencing significant growth in recent years.
Customer preferences: Taiwanese consumers have shown a growing interest in participating in and attending sport events. They value the opportunity to engage in physical activities and support their favorite teams or athletes. This trend is in line with the global shift towards a more health-conscious lifestyle, as people increasingly prioritize fitness and wellness. Additionally, Taiwanese consumers enjoy the social aspect of sport events, as they provide an opportunity to connect with friends and family.
Trends in the market: One notable trend in the Sport Events market in Taiwan is the increasing popularity of international sporting events. Taiwanese fans have shown great enthusiasm for events such as the Olympics, World Cup, and major tennis tournaments. This trend can be attributed to the growing globalization of sports and the ease of access to international broadcasts. As Taiwanese fans become more familiar with international sports and athletes, their interest in attending live events featuring these sports also grows. Another trend in the market is the rise of niche and alternative sports events. While traditional sports like basketball and baseball remain popular, there is a growing demand for unique and unconventional sporting experiences. Events such as obstacle course races, extreme sports competitions, and eSports tournaments have gained traction among Taiwanese consumers. These events offer a different kind of excitement and cater to the evolving interests of younger generations.
Local special circumstances: Taiwan's geographical location and political situation have contributed to the development of the Sport Events market. As an island nation, Taiwan has limited land resources for large-scale sports facilities. This has led to the construction of innovative and multi-purpose venues that can host various types of events. Additionally, Taiwan's government has actively supported the development of the sports industry, providing funding and infrastructure for major sporting events. This support has helped attract international events to the country and has raised the profile of the local sports scene.
Underlying macroeconomic factors: Taiwan's strong economy and high disposable income levels have also played a role in the growth of the Sport Events market. As people have more financial resources, they are able to allocate a portion of their budget towards leisure activities, including attending sport events. Furthermore, the government's efforts to promote tourism have resulted in an increase in international visitors to Taiwan. These tourists often seek out unique experiences, including attending local sport events, contributing to the overall growth of the market. In conclusion, the Sport Events market in Taiwan is experiencing growth due to the increasing interest of Taiwanese consumers in participating in and attending sport events. The popularity of international sporting events, the rise of niche and alternative sports, Taiwan's special circumstances, and the country's strong economy and high disposable income levels are all contributing factors to this trend.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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