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Sport Events - Slovenia

Slovenia
  • Revenue in the Sport Events market is projected to reach US$15.19m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.88%, resulting in a projected market volume of US$17.02m by 2028.
  • In the Sport Events market, the number of users is expected to amount to 125.4k users by 2028.
  • User penetration will be 6.0% in 2024 and is expected to hit 6.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$122.10.
  • In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
  • Digital tickets with QR codes
  • Online purchased tickets that are posted to an address or printed at home
  • Online purchased paper tickets that are available at a physical collection point

Out-Of-Scope

  • Offline and telephone bookings / reservations
  • Tickets for non-sports related events
  • Event-related services such as catering etc.
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Sport Events market in Slovenia has been experiencing significant growth in recent years, driven by several key factors.

    Customer preferences:
    Slovenian consumers have shown a growing interest in participating in and attending sport events. This can be attributed to the increasing awareness of the importance of leading an active and healthy lifestyle. Sports events provide an opportunity for individuals to engage in physical activity, support their favorite teams or athletes, and be part of a larger community. Furthermore, the younger generation in Slovenia has shown a particular interest in sports, with a strong desire to participate in various sporting activities and attend live events.

    Trends in the market:
    One of the main trends in the Sport Events market in Slovenia is the rise of niche and alternative sports. While traditional sports such as football and basketball continue to be popular, there has been a notable increase in the popularity of niche sports such as rock climbing, skateboarding, and parkour. This trend can be attributed to the desire for unique and unconventional experiences among Slovenian consumers. Additionally, the growing popularity of these niche sports is also driven by the success of Slovenian athletes in international competitions, which has generated increased interest and participation in these sports at the local level. Another trend in the market is the increasing use of technology in sport events. This includes the integration of virtual reality (VR) and augmented reality (AR) technologies to enhance the spectator experience. For example, VR headsets can provide a 360-degree view of the game, allowing spectators to feel as if they are on the field or court. AR technology can also be used to provide real-time statistics and information about the game, enhancing the overall viewing experience. These technological advancements have not only attracted more spectators to sport events but have also created new revenue streams for event organizers through partnerships with technology companies.

    Local special circumstances:
    Slovenia's geographical location and natural beauty make it an ideal destination for outdoor sports events. The country is known for its stunning landscapes, including the Julian Alps and Triglav National Park, which provide a picturesque backdrop for various outdoor activities such as hiking, cycling, and skiing. This has led to an increase in the number of outdoor sports events being organized in Slovenia, attracting both local and international participants.

    Underlying macroeconomic factors:
    The growing Sport Events market in Slovenia can also be attributed to the country's strong economy and increasing disposable income levels. As the economy continues to grow, Slovenian consumers have more discretionary income to spend on leisure activities, including attending sport events. Additionally, the government has been actively promoting sports and physical activity as part of its health and wellness initiatives, which has further contributed to the growth of the market. In conclusion, the Sport Events market in Slovenia is experiencing significant growth due to the increasing interest in sports among consumers, the rise of niche and alternative sports, the integration of technology in sport events, the country's natural beauty and outdoor sports opportunities, and the strong economy with increasing disposable income levels. These factors have created a favorable environment for the development and expansion of the sport events industry in Slovenia.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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