Sport Events - Kazakhstan

Kazakhstan

Highlights

Revenue in the Sport Events market is projected to reach US$24.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.44%, resulting in a projected market volume of US$24.61m by 2028.
In the Sport Events market, the number of users is expected to amount to 521.4k users by 2028.
User penetration will be 2.6% in 2024 and is expected to hit 2.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$48.29.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Sport Events market in Kazakhstan has been experiencing significant growth in recent years. Customer preferences are shifting towards more active and healthy lifestyles, leading to an increased demand for sports events. Additionally, the government has been actively promoting sports and investing in infrastructure, which has further fueled the growth of the market.

Customer preferences: Customers in Kazakhstan are increasingly prioritizing health and fitness, leading to a growing interest in participating in and attending sports events. This trend is driven by a greater awareness of the importance of physical activity and the desire to lead a healthier lifestyle. As a result, there is a growing demand for sports events that cater to different age groups and fitness levels, including marathons, cycling races, and team sports tournaments.

Trends in the market: One of the key trends in the Sport Events market in Kazakhstan is the rise of international sports events. The country has been successful in attracting major sporting competitions, such as the Asian Winter Games and the World Boxing Championships. These events not only showcase Kazakhstan's capabilities as a host nation but also attract a significant number of international visitors, boosting the local economy. Another trend in the market is the increasing popularity of extreme sports and adventure races. Kazakhstan's diverse geography, including mountains, lakes, and deserts, provides a perfect backdrop for outdoor activities. Adventure races, such as trail running and obstacle course races, have gained a strong following among adventure enthusiasts and adrenaline junkies.

Local special circumstances: Kazakhstan's strategic location between Europe and Asia makes it an ideal destination for sports events. The country has invested heavily in sports infrastructure, including state-of-the-art stadiums, arenas, and training facilities. This has enabled Kazakhstan to host major international events and attract top athletes from around the world. The government's support and promotion of sports have also played a significant role in the development of the Sport Events market. The Ministry of Culture and Sports has implemented various initiatives to encourage participation in sports and organize high-profile events. These efforts have not only boosted the local economy but also fostered a sense of national pride and unity.

Underlying macroeconomic factors: Kazakhstan's strong economic growth and rising disposable income levels have contributed to the growth of the Sport Events market. As people have more financial resources, they are willing to spend on sports events and related activities. This has created a favorable environment for event organizers and sponsors to invest in the market. Furthermore, the government's focus on diversifying the economy and reducing dependency on oil and gas has led to increased investment in non-oil sectors, including sports and tourism. This has created opportunities for the development of sports infrastructure and the organization of sports events. In conclusion, the Sport Events market in Kazakhstan is experiencing significant growth due to changing customer preferences, government support, and favorable macroeconomic factors. The country's strategic location, diverse geography, and investment in sports infrastructure have positioned it as an attractive destination for both domestic and international sports events.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.