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Sport Events - Azerbaijan

Azerbaijan
  • Revenue in the Sport Events market is projected to reach US$9.01m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.83%, resulting in a projected market volume of US$9.31m by 2028.
  • In the Sport Events market, the number of users is expected to amount to 221.2k users by 2028.
  • User penetration will be 2.1% in 2024 and is expected to hit 2.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$41.96.
  • In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
  • Digital tickets with QR codes
  • Online purchased tickets that are posted to an address or printed at home
  • Online purchased paper tickets that are available at a physical collection point

Out-Of-Scope

  • Offline and telephone bookings / reservations
  • Tickets for non-sports related events
  • Event-related services such as catering etc.
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Sport Events market in Azerbaijan has been experiencing significant growth in recent years, driven by various factors such as increasing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Sport Events market in Azerbaijan have been shifting towards more interactive and engaging experiences. Customers are seeking opportunities to actively participate in sports events, rather than just being passive spectators. This has led to a rise in demand for sports events that offer activities such as interactive games, competitions, and opportunities for personal engagement. Additionally, customers are also looking for unique and memorable experiences, which has fueled the growth of niche sports events and unconventional sporting activities. Trends in the Sport Events market in Azerbaijan reflect the global market trends, but with a local twist. One of the key trends is the increasing popularity of e-sports events. E-sports has gained significant traction in Azerbaijan, with a growing number of enthusiasts and professional players. This trend is driven by the increasing accessibility of technology and the rise of online gaming platforms. As a result, e-sports events are becoming more prevalent, attracting both local and international participants. Another trend in the market is the growing focus on sustainability and environmental consciousness. Customers are becoming more aware of the impact of sports events on the environment and are demanding more sustainable practices. This includes initiatives such as reducing waste, promoting recycling, and using eco-friendly materials. Sports events organizers are responding to this trend by implementing sustainable practices and incorporating environmental awareness into their events. Local special circumstances in Azerbaijan also contribute to the development of the Sport Events market. The country has a rich sporting culture and history, with a strong emphasis on traditional sports such as wrestling, horse racing, and chess. This cultural heritage provides a unique selling point for sports events in Azerbaijan, attracting both local and international participants. Additionally, the government has been actively promoting sports tourism, investing in infrastructure and facilities to host major international sporting events. Underlying macroeconomic factors also play a role in the growth of the Sport Events market in Azerbaijan. The country's strong economic growth and increasing disposable income have resulted in higher spending on leisure and entertainment activities, including sports events. Furthermore, the government's focus on diversifying the economy and reducing dependence on oil revenues has led to increased investment in the sports sector, creating more opportunities for sports events. In conclusion, the Sport Events market in Azerbaijan is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is evolving to meet the demand for interactive and engaging experiences, with a focus on sustainability and environmental consciousness. The country's rich sporting culture, government support, and strong economic growth further contribute to the development of the market.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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