eServices

Revenue in the eServices market is projected to reach US$31.17m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.89%, resulting in a projected market volume of US$33.60m by 2028.
The Dating Services market is expected to show a revenue growth of 6.0% in 2025.0.
The Event Tickets market has a projected market volume of US$27.06m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$38.84 in 2024.
In the Event Tickets market, the number of users is expected to amount to 770.8k users by 2028.
User penetration in the Event Tickets market will be at 6.7% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Azerbaijan has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Azerbaijan have shifted towards digital services, as consumers increasingly value convenience and efficiency. This has led to a growing demand for eServices such as online shopping, digital payments, and e-government services. With the increasing penetration of smartphones and internet access, more people are opting for online transactions and interactions, further driving the growth of the eServices market. Trends in the market also contribute to the development of the eServices sector in Azerbaijan. The rise of e-commerce platforms has enabled businesses to reach a wider customer base and offer a greater variety of products and services. This has not only benefited consumers by providing them with more choices, but also created new opportunities for entrepreneurs and small businesses to thrive in the digital economy. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices, as people turned to online platforms for shopping, entertainment, and communication during lockdowns and social distancing measures. Local special circumstances in Azerbaijan have played a role in the development of the eServices market. The government has been actively promoting the digitalization of public services through the implementation of e-government initiatives. This has not only improved the efficiency and accessibility of government services, but also created a favorable environment for the growth of eServices in other sectors. Furthermore, the young and tech-savvy population in Azerbaijan has embraced digital technologies, leading to a higher adoption rate of eServices compared to other regions. Underlying macroeconomic factors have also contributed to the growth of the eServices market in Azerbaijan. The country has experienced steady economic growth in recent years, which has increased disposable incomes and purchasing power. As a result, consumers are more willing to spend on eServices and are becoming increasingly comfortable with online transactions. Additionally, the government has implemented policies to support the development of the digital economy, including the establishment of innovation centers and the provision of financial incentives for tech startups. In conclusion, the eServices market in Azerbaijan is experiencing significant growth due to customer preferences for convenience and efficiency, market trends such as the rise of e-commerce, local special circumstances including government initiatives and a tech-savvy population, and underlying macroeconomic factors such as economic growth and supportive government policies. As the digital transformation continues to unfold, the eServices market in Azerbaijan is expected to further expand and diversify, offering new opportunities for businesses and consumers alike.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.