Event Tickets - Rwanda

Rwanda

Highlights

Revenue in the Event Tickets market is projected to reach US$4.88m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.48%, resulting in a projected market volume of US$5.81m by 2028.
The Sport Events market has a projected market volume of US$2.19m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$18.12 in 2024.
In the Event Tickets market, the number of users is expected to amount to 311.8k users by 2028.
User penetration in the Event Tickets market will be at 1.9% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Rwanda is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in Rwanda are increasingly interested in attending live events and experiences, which has led to a growing demand for event tickets. This shift in preferences can be attributed to a number of factors, including a rise in disposable income, an increase in the number of entertainment options available, and a growing appreciation for cultural events and performances. Additionally, the younger population in Rwanda is becoming more interested in attending concerts, festivals, and sporting events, further driving the demand for event tickets.

Trends in the market: One of the key trends in the Event Tickets market in Rwanda is the growing popularity of international events. Rwandans are increasingly interested in attending events featuring international artists, performers, and sports teams. This trend can be attributed to the country's growing global connectivity and exposure to international media and entertainment. As a result, event organizers are bringing more international events to Rwanda, catering to the preferences of the local population and attracting a larger audience. Another trend in the market is the rise of online ticketing platforms. Rwandans are increasingly using online platforms to purchase event tickets, as it offers convenience and accessibility. Online ticketing platforms provide customers with the ability to browse and purchase tickets from the comfort of their own homes, eliminating the need to visit physical ticket outlets. This trend has also led to the emergence of mobile ticketing, where customers can purchase and display their tickets on their smartphones, further enhancing convenience and reducing paper waste.

Local special circumstances: Rwanda's growing tourism industry has had a significant impact on the Event Tickets market. The country has become a popular destination for international tourists, who are often interested in attending local events and cultural performances. This has led to an increase in demand for event tickets, particularly for events that showcase Rwandan traditions, music, and dance. Event organizers have recognized this opportunity and are actively promoting and organizing events that cater to the interests of both locals and tourists.

Underlying macroeconomic factors: Rwanda's strong economic growth and stability have played a crucial role in the development of the Event Tickets market. The country has experienced consistent economic growth over the past decade, leading to an increase in disposable income and consumer spending. This has allowed more Rwandans to afford event tickets and attend live events. Additionally, the government's focus on infrastructure development has improved the accessibility of venues and event spaces, further supporting the growth of the Event Tickets market. In conclusion, the Event Tickets market in Rwanda is experiencing significant growth and development due to shifting customer preferences, the rise of international events, the popularity of online ticketing platforms, the impact of the tourism industry, and underlying macroeconomic factors. These factors have created a favorable environment for the growth of the market, and it is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.