The Event Tickets market in Ireland has experienced significant growth in recent years, driven by changing customer preferences and the increasing popularity of live events.
Customer preferences: Irish consumers have shown a growing interest in attending live events, such as concerts, sports games, and theater performances. This can be attributed to a desire for unique and memorable experiences, as well as a shift towards spending money on experiences rather than material possessions. Additionally, the rise of social media has created a culture of sharing experiences, leading to a greater demand for event tickets.
Trends in the market: One of the key trends in the Event Tickets market in Ireland is the increasing use of online platforms for ticket purchases. Consumers now have the convenience of browsing and purchasing tickets from the comfort of their own homes, without the need to visit physical ticket outlets. This has led to a more efficient and streamlined ticketing process, benefiting both customers and event organizers. Another trend is the growing popularity of mobile ticketing. With the widespread use of smartphones, consumers can now easily access and store their event tickets on their mobile devices. This eliminates the need for physical tickets and provides a more convenient and secure way of attending events. Mobile ticketing also allows event organizers to gather valuable data on customer preferences and behavior, enabling them to tailor their marketing efforts and improve the overall event experience.
Local special circumstances: One unique aspect of the Event Tickets market in Ireland is the strong cultural heritage and tradition of live music and entertainment. Ireland is known for its vibrant music scene, with a rich history of traditional Irish music as well as a thriving contemporary music industry. This cultural significance has contributed to a high demand for concert tickets, both from local residents and tourists visiting the country. Furthermore, Ireland has a strong sports culture, with passionate fans supporting their favorite teams in various sports such as football, rugby, and Gaelic games. This has resulted in a consistent demand for sports event tickets, especially for major tournaments and matches.
Underlying macroeconomic factors: The growth of the Event Tickets market in Ireland can also be attributed to the country's strong economic performance. Ireland has experienced steady economic growth in recent years, resulting in increased disposable income and consumer spending. This has allowed more individuals to afford tickets to live events, contributing to the overall growth of the market. Additionally, Ireland's tourism industry has been thriving, with a significant number of international visitors coming to the country each year. These tourists often seek out unique cultural experiences, including attending live events. The influx of tourists has further boosted the demand for event tickets, particularly for popular concerts and festivals. In conclusion, the Event Tickets market in Ireland has seen significant growth due to changing customer preferences, the rise of online ticketing platforms, and the country's strong cultural and sporting traditions. The increasing popularity of live events, coupled with Ireland's strong economic performance and tourism industry, has created a favorable environment for the market to flourish.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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