Event Tickets - CIS

CIS

Highlights

Revenue in the Event Tickets market is projected to reach US$1.59bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.23%, resulting in a projected market volume of US$1.95bn by 2028.
The Sport Events market has a projected market volume of US$572.70m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$65.70 in 2024.
In the Event Tickets market, the number of users is expected to amount to 26.8m users by 2028.
User penetration in the Event Tickets market will be at 0.00 in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in CIS has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new trends in the market.

Customer preferences: Customers in the CIS region have shown a growing interest in attending live events and experiences, leading to an increased demand for event tickets. This can be attributed to several factors, including a desire for unique and memorable experiences, a growing interest in entertainment and cultural events, and an increasing disposable income among the population. Additionally, the convenience and ease of online ticket purchasing have made it more accessible for customers to attend events of their choice.

Trends in the market: One of the key trends in the Event Tickets market in CIS is the rise of online ticket sales. With the widespread availability of internet access and the growing popularity of e-commerce, more customers are opting to purchase their event tickets online. This trend has been further accelerated by the COVID-19 pandemic, which has led to a shift towards digital channels for ticket sales. Online ticket platforms and marketplaces have emerged as key players in the market, offering a wide range of events and convenient ticket purchasing options. Another trend in the market is the increasing demand for international events and performances. Customers in the CIS region are increasingly interested in attending concerts, sporting events, and cultural performances featuring international artists and performers. This trend can be attributed to a growing appreciation for global entertainment and a desire to experience different cultures. As a result, event organizers and promoters are focusing on bringing international acts to the CIS region to cater to this demand.

Local special circumstances: The Event Tickets market in CIS is also influenced by local special circumstances. One such circumstance is the presence of a diverse and multicultural population in the region. This diversity has created a demand for a wide range of events and performances that cater to different interests and preferences. Event organizers and promoters are increasingly focusing on offering a diverse range of events to attract a larger audience. Another special circumstance is the geographical spread of the CIS region. The region covers a vast area, including countries with different languages, cultures, and traditions. This diversity poses a challenge for event organizers in terms of marketing and promoting events across the region. However, it also presents an opportunity to cater to a wide range of customer preferences and interests.

Underlying macroeconomic factors: Several underlying macroeconomic factors contribute to the development of the Event Tickets market in CIS. Economic growth and rising disposable income among the population have played a significant role in driving the demand for event tickets. As the economy continues to grow, more people have the financial means to attend events and experiences. Furthermore, the increasing popularity of the CIS region as a tourist destination has also contributed to the growth of the Event Tickets market. Tourists visiting the region often seek out local events and performances as part of their travel experience, leading to an increase in ticket sales. In conclusion, the Event Tickets market in CIS is experiencing growth due to changing customer preferences, the rise of online ticket sales, the demand for international events, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, event organizers and promoters will need to adapt to these trends and cater to the diverse preferences of customers in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.