Cinema Tickets - Turkey

Turkey

Highlights

Revenue in the Cinema Tickets market is projected to reach US$155.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.24%, resulting in a projected market volume of US$170.20m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 6.7m users by 2028.
User penetration will be 7.6% in 2024 and is expected to hit 7.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$23.77.
In global comparison, most revenue will be generated China (US$6.96bn in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest Norway.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Tickets market in Turkey has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Cinema Tickets market in Turkey have shifted towards a more immersive and experiential movie-watching experience. Moviegoers are increasingly seeking out theaters that offer premium amenities such as comfortable seating, high-quality sound systems, and advanced technology like 3D and IMAX screens. This shift in preferences has led to the rise of luxury cinemas and multiplexes that cater to these demands. Trends in the market also play a crucial role in the development of the Cinema Tickets market in Turkey. One notable trend is the increasing popularity of local films. Turkish cinema has been gaining international recognition, and this has translated into a growing domestic audience for Turkish movies. As a result, there has been a surge in the number of theaters screening local films, leading to an overall increase in ticket sales. Additionally, the rise of streaming platforms and online ticket booking services has made it more convenient for customers to purchase cinema tickets, further boosting the market. Local special circumstances in Turkey have also contributed to the development of the Cinema Tickets market. Turkey has a young and growing population, with a significant portion of the population under the age of 30. This demographic group is a key target audience for the cinema industry, as they are more likely to watch movies and visit theaters. Furthermore, the Turkish government has implemented policies to support the film industry, including tax incentives for film production and the establishment of film festivals. These initiatives have helped to create a favorable environment for the growth of the Cinema Tickets market in Turkey. Underlying macroeconomic factors have also played a role in the development of the Cinema Tickets market in Turkey. The country has experienced stable economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. As a result, more people are able to afford cinema tickets and are willing to spend on entertainment experiences. Additionally, Turkey has seen a rise in tourism, with a growing number of international visitors. This has contributed to the demand for cinema tickets, as tourists often seek out local cultural experiences, including watching movies. Overall, the Cinema Tickets market in Turkey is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is expected to continue growing as the demand for immersive movie-watching experiences and local films remains strong, supported by a favorable demographic profile and a growing economy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.