Market Insights Digital eServices Dating Services

Matchmaking - Turkey

Turkey

Revenue in the Matchmaking market is projected to reach US$53.47m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.49%, resulting in a projected market volume of US$56.73m by 2028.
In the Matchmaking market, the number of users is expected to amount to 1,124.0k users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$50.09.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Market

Region

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Currency

Analyst Opinion

The Matchmaking market in Turkey has been experiencing significant growth in recent years.

Customer preferences: Customers in Turkey are increasingly turning to matchmaking services to find their ideal partners. This is driven by several factors. Firstly, the busy and fast-paced lifestyle of modern Turkey makes it difficult for individuals to find the time to meet potential partners through traditional means. Matchmaking services provide a convenient and efficient way for people to connect with others who share similar interests and values. Additionally, the stigma associated with online dating has decreased, making it more socially acceptable for individuals to seek out romantic relationships through matchmaking platforms.

Trends in the market: One of the key trends in the matchmaking market in Turkey is the growing popularity of online platforms. These platforms offer a wide range of services, from algorithm-based matching to personalized coaching and advice. The convenience and accessibility of online matchmaking have made it a preferred choice for many individuals in Turkey. Furthermore, the use of mobile dating apps has also gained traction, allowing people to connect with potential partners on the go. Another trend in the market is the increasing focus on niche matchmaking services. This includes platforms that cater to specific religious or cultural communities, as well as those targeting specific age groups or professions. By catering to specific customer segments, these niche platforms are able to provide more tailored and personalized matchmaking experiences, increasing their appeal to individuals who are looking for a more targeted approach to finding a partner.

Local special circumstances: Turkey has a unique cultural and social context that influences the matchmaking market. Traditional values and family-oriented culture play a significant role in the preferences of Turkish individuals when it comes to finding a partner. Many individuals in Turkey prioritize finding a partner who shares similar cultural and religious values, which has led to the rise of matchmaking services that cater specifically to these preferences. Additionally, the high divorce rate in Turkey has also contributed to the demand for matchmaking services, as individuals seek professional assistance in finding a compatible partner.

Underlying macroeconomic factors: The growing economy and increasing urbanization in Turkey have also contributed to the development of the matchmaking market. As more people move to cities and pursue careers, they may struggle to find the time and opportunities to meet potential partners. This has created a demand for matchmaking services that can help individuals navigate the dating scene and find compatible partners. Additionally, the increasing disposable income in Turkey has made matchmaking services more affordable and accessible to a larger segment of the population. In conclusion, the matchmaking market in Turkey is experiencing significant growth due to changing customer preferences, the adoption of online platforms, the rise of niche services, and the unique cultural and social context of the country. These trends are driven by the busy lifestyle of modern Turkey, the decreasing stigma associated with online dating, and the desire for personalized and targeted matchmaking experiences. The growing economy and increasing urbanization in Turkey also contribute to the demand for matchmaking services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.