Cinema Tickets - Tanzania

Tanzania

Highlights

Revenue in the Cinema Tickets market is projected to reach US$4.28m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.71%, resulting in a projected market volume of US$5.97m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 905.9k users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$6.20.
In global comparison, most revenue will be generated China (US$6.96bn in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest Norway.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Tickets market in Tanzania has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Tanzanian customers have shown a growing interest in cinema experiences, with a preference for high-quality theaters and a wide variety of movie options. This can be attributed to the increasing disposable income and changing entertainment preferences of the population. Additionally, the rise of social media and online movie review platforms has influenced customers to seek out unique and immersive cinema experiences.

Trends in the market: One of the key trends in the Tanzanian cinema tickets market is the emergence of modern multiplexes in urban areas. These multiplexes offer state-of-the-art facilities, comfortable seating, and a wide selection of movies. This trend has been driven by the demand for a more sophisticated cinema experience and the willingness of customers to pay a premium for it. As a result, traditional single-screen theaters are facing increasing competition and are being forced to upgrade their facilities to stay relevant in the market. Another trend in the Tanzanian cinema tickets market is the growing popularity of 3D and IMAX screenings. Customers are increasingly seeking out these formats for a more immersive and visually stunning movie experience. This trend has been supported by advancements in technology and the availability of 3D and IMAX movies in the market.

Local special circumstances: Tanzania has a vibrant film industry, known as "Bongo Movies," which produces a significant number of local films each year. This has created a strong demand for cinema tickets among local audiences who want to support and watch homegrown movies on the big screen. The government has also been supportive of the local film industry, providing incentives and subsidies to promote its growth. This has further contributed to the demand for cinema tickets in Tanzania.

Underlying macroeconomic factors: The growth of the Tanzanian cinema tickets market can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and a growing middle class. This has resulted in higher spending power and a willingness to spend on leisure and entertainment activities, including going to the cinema. Additionally, urbanization and population growth have also played a role in driving the demand for cinema tickets, as more people are moving to cities and seeking out entertainment options. In conclusion, the Cinema Tickets market in Tanzania has experienced significant growth due to changing customer preferences, the emergence of modern multiplexes, the popularity of 3D and IMAX screenings, the demand for local films, and underlying macroeconomic factors. As the Tanzanian economy continues to grow and urbanization increases, the cinema tickets market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.