Cinema Tickets - Kazakhstan

Kazakhstan

Highlights

Revenue in the Cinema Tickets market is projected to reach US$9.39m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.02%, resulting in a projected market volume of US$10.57m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 670.3k users by 2028.
User penetration will be 3.1% in 2024 and is expected to hit 3.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$16.23.
In global comparison, most revenue will be generated China (US$6.96bn in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest Norway.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Tickets market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: Kazakhstan has a growing middle class with increasing disposable income, leading to a higher demand for entertainment options such as going to the cinema. The younger population, in particular, is driving this trend, as they are more likely to spend on leisure activities. Additionally, the rise of digital platforms and social media has made it easier for moviegoers to access information about new releases and showtimes, further fueling their interest in going to the cinema.

Trends in the market: One of the key trends in the Cinema Tickets market in Kazakhstan is the increasing popularity of international films. Hollywood blockbusters and movies from other countries are attracting a large audience, as they offer a different cinematic experience compared to local productions. This trend is driven by the availability of foreign films in local cinemas, as well as the desire of Kazakhstani moviegoers to stay up-to-date with global film trends. Another trend in the market is the growth of multiplex cinemas. These modern cinema complexes offer multiple screens and a variety of amenities such as comfortable seating, state-of-the-art sound systems, and a wide range of food and beverage options. Multiplex cinemas provide a more immersive and enjoyable movie-watching experience, attracting a larger audience and increasing ticket sales.

Local special circumstances: Kazakhstan has a diverse cultural landscape, with a mix of ethnicities and languages. This diversity is reflected in the cinema industry, with a range of local films being produced in different languages. While international films are popular, there is also a demand for movies that showcase the local culture and address social issues specific to Kazakhstan. This creates opportunities for local filmmakers and contributes to the overall growth of the Cinema Tickets market.

Underlying macroeconomic factors: The growth of the Cinema Tickets market in Kazakhstan can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced stable economic growth in recent years, leading to an increase in disposable income. As people have more money to spend, they are more likely to allocate a portion of their budget to entertainment activities such as going to the cinema. Secondly, the government has been supportive of the film industry in Kazakhstan, providing incentives and subsidies to local filmmakers. This has resulted in an increase in the production of local films, which in turn drives the demand for cinema tickets. Overall, the Cinema Tickets market in Kazakhstan is developing due to the growing middle class, customer preferences for international films and multiplex cinemas, local special circumstances, and underlying macroeconomic factors such as stable economic growth and government support for the film industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.