Cinema Tickets - Jordan

  • Jordan
  • Revenue in the Cinema Tickets market is projected to reach US$1.53m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.37%, resulting in a projected market volume of US$1.68m by 2028.
  • In the Cinema Tickets market, the number of users is expected to amount to 121.7k users by 2028.
  • User penetration will be 1.1% in 2024 and is expected to hit 1.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$14.12.
  • In global comparison, most revenue will be generated in China (US$6,963.00m in 2024).
  • With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

 
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Analyst Opinion

The Cinema Tickets market in Jordan has been experiencing steady growth in recent years, driven by customer preferences for entertainment and leisure activities, as well as the country's unique local special circumstances.

Customer preferences:
In Jordan, there is a growing demand for cinema tickets as people seek out entertainment options. Going to the movies is a popular activity for both locals and tourists, offering a chance to escape from daily routines and immerse themselves in the world of film. Moviegoers enjoy the experience of watching films on the big screen, with high-quality sound and comfortable seating. Additionally, the availability of a wide range of movie genres caters to diverse tastes and preferences, ensuring that there is something for everyone.

Trends in the market:
One of the key trends in the Cinema Tickets market in Jordan is the increasing popularity of international films. Jordanians have shown a strong interest in watching movies from different countries, including Hollywood blockbusters and films from other regions. This trend can be attributed to the global influence of the film industry, as well as the desire to explore different cultures and perspectives through cinema. As a result, cinemas in Jordan have been actively screening a variety of international films to cater to this demand. Another trend in the market is the rise of online ticket bookings. With the advancement of technology and the increasing use of smartphones, more people in Jordan are opting to book their cinema tickets online. This offers convenience and flexibility, allowing customers to choose their preferred seats and showtimes without the need to wait in long queues. Online ticket bookings also provide an opportunity for cinemas to gather customer data and personalize their offerings, enhancing the overall movie-watching experience.

Local special circumstances:
One of the unique aspects of the Cinema Tickets market in Jordan is the presence of historic and culturally significant movie theaters. These theaters not only serve as venues for film screenings but also hold a nostalgic value for many Jordanians. The architecture and ambiance of these theaters add to the overall experience, attracting movie enthusiasts who appreciate the blend of history and entertainment. Additionally, the location of some cinemas in popular tourist areas further contributes to their appeal, as visitors can enjoy a movie after exploring the local attractions.

Underlying macroeconomic factors:
The growth of the Cinema Tickets market in Jordan can also be attributed to the country's improving economic conditions. As the economy continues to develop, more people have disposable income to spend on leisure activities such as going to the movies. Rising incomes and a growing middle class have led to an increase in consumer spending, including entertainment expenses. Furthermore, the government's efforts to promote tourism and attract foreign investment have positively impacted the cinema industry, as it contributes to the overall entertainment infrastructure in the country. In conclusion, the Cinema Tickets market in Jordan is experiencing growth due to customer preferences for entertainment, the popularity of international films, the rise of online ticket bookings, the presence of historic theaters, and the country's improving economic conditions. As these trends continue, the market is expected to further expand, providing more opportunities for both moviegoers and industry players.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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