Dating Services - Tanzania

Tanzania

Highlights

Revenue in the Dating Services market is projected to reach US$13.39m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 26.49%, resulting in a projected market volume of US$34.29m by 2028.
The Online Dating market has a projected market volume of US$9.65m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.72 in 2024.
In the Dating Services market, the number of users is expected to amount to 3.6m users by 2028.
User penetration in the Dating Services market will be at 3.5% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Tanzania is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Tanzania, there is a growing demand for dating services as more people are looking for meaningful connections and companionship. With the rise of social media and online platforms, individuals are increasingly turning to dating services to find potential partners. This is particularly true for younger generations who are more tech-savvy and open to using online platforms for dating. Additionally, there is a cultural shift towards valuing personal happiness and self-fulfillment, which has contributed to the increased popularity of dating services.

Trends in the market: One of the key trends in the Tanzanian dating services market is the adoption of mobile dating apps. With the widespread availability of smartphones and affordable internet access, mobile dating apps have become increasingly popular. These apps offer convenience and ease of use, allowing users to connect with potential partners anytime and anywhere. Furthermore, these apps often use algorithms and advanced matching systems to suggest compatible matches, enhancing the overall user experience. Another trend in the Tanzanian dating services market is the emergence of niche dating platforms. These platforms cater to specific interests, hobbies, or demographics, allowing users to find like-minded individuals. This trend reflects the desire for more personalized and targeted dating experiences, as people look for partners who share similar values and interests. Niche dating platforms also provide a sense of community and belonging, which can be appealing to users seeking deeper connections.

Local special circumstances: Tanzania has a young and growing population, with a significant portion of the population under the age of 35. This demographic factor contributes to the increasing demand for dating services, as younger individuals are more likely to actively seek romantic relationships. Additionally, Tanzanian society is becoming more progressive and open-minded, with a greater acceptance of dating and relationships outside of traditional norms. This cultural shift has created a favorable environment for the growth of the dating services market.

Underlying macroeconomic factors: The Tanzanian economy has been experiencing steady economic growth in recent years, which has led to an expansion of the middle class. As disposable incomes increase, more individuals are willing to spend money on dating services as a form of leisure and entertainment. The growing middle class also means a larger pool of potential customers for dating service providers, further fueling the market growth. In conclusion, the Dating Services market in Tanzania is growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for dating services is driven by the need for meaningful connections, the adoption of mobile dating apps, the emergence of niche dating platforms, a young and progressive population, and a growing middle class. As these factors continue to evolve, the dating services market in Tanzania is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.