The Dating Services market in Portugal is experiencing significant growth due to changing customer preferences and the emergence of new trends in the market. Customer preferences in the Dating Services market in Portugal have shifted in recent years, with more individuals opting for online dating platforms and mobile applications. This can be attributed to the convenience and accessibility offered by these platforms, allowing users to connect with potential partners from the comfort of their own homes. Additionally, the younger generation in Portugal is more tech-savvy and comfortable with using digital platforms, further driving the demand for online dating services. Trends in the market also play a crucial role in its development. One of the key trends observed in the Dating Services market in Portugal is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or cultural preferences, and provide a more targeted approach to finding compatible partners. This trend has gained traction as individuals seek more personalized and tailored dating experiences. Another trend influencing the market is the increasing popularity of dating apps on mobile devices. With the widespread use of smartphones in Portugal, dating apps have become a convenient and efficient way for people to meet potential partners. These apps offer features such as location-based matching and instant messaging, making it easier for users to connect and arrange dates. Local special circumstances in Portugal also contribute to the development of the Dating Services market. The country has a relatively small population compared to other European countries, which can create challenges in finding suitable partners in traditional social settings. This has led to an increased reliance on dating services to expand the pool of potential partners and increase the chances of finding a compatible match. Underlying macroeconomic factors, such as the increasing urbanization and changing social dynamics in Portugal, also play a role in the growth of the Dating Services market. As more people migrate to urban areas and lead busy lifestyles, traditional methods of dating and meeting new people become less feasible. Dating services provide a convenient solution for individuals to meet and connect with potential partners in a time-efficient manner. In conclusion, the Dating Services market in Portugal is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online dating platforms and mobile applications, the rise of niche dating platforms, and the increasing popularity of dating apps on mobile devices are all contributing to the development of the market. Additionally, the small population size and urbanization in Portugal create a need for dating services to facilitate connections in a time-efficient manner.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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