Key regions: United States, China, Japan, Asia, Europe
Portugal has seen a significant growth in its Digital Health market, encompassing digital fitness and well-being, online doctor consultation, and digital treatment and care services.
Customer preferences: Portuguese consumers are increasingly turning to digital health solutions due to the convenience and accessibility they offer. The younger generation, in particular, is driving the demand for online doctor consultations and digital fitness apps, seeking quick and efficient ways to manage their health and well-being.
Trends in the market: In Portugal, there is a noticeable trend towards the adoption of online doctor consultation platforms. This can be attributed to the limited availability of healthcare professionals in certain regions of the country, prompting patients to seek virtual consultations for non-emergency medical issues. Additionally, the digital fitness and well-being sector is experiencing a surge in popularity, with individuals looking for personalized and convenient ways to stay healthy and active.
Local special circumstances: Portugal's Digital Health market is also influenced by the country's healthcare system, which faces challenges such as long waiting times and resource constraints. As a result, digital solutions are seen as a way to alleviate some of these pressures and provide timely access to healthcare services. Moreover, the growing awareness of preventive healthcare measures is driving the demand for digital fitness and well-being platforms among the population.
Underlying macroeconomic factors: The development of Portugal's Digital Health market is further supported by macroeconomic factors such as increasing smartphone penetration and internet connectivity across the country. As more people gain access to digital devices, the potential reach of digital health services expands, making it easier for providers to cater to a larger audience. Additionally, the government's initiatives to promote digital innovation in the healthcare sector are creating a conducive environment for the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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