Online Dating - Rwanda

Rwanda

Highlights

Revenue in the Online Dating market is projected to reach US$2.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.61%, resulting in a projected market volume of US$2.93m by 2028.
In the Online Dating market, the number of users is expected to amount to 679.8k users by 2028.
User penetration will be 3.6% in 2024 and is expected to hit 4.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$4.30.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Rwanda has been steadily growing in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Rwanda, as in many other countries, there has been a shift in customer preferences towards online dating platforms. This can be attributed to several factors, including the convenience and accessibility of these platforms, as well as the ability to connect with a larger pool of potential partners. Online dating allows individuals to browse through profiles and connect with others from the comfort of their own homes, which is particularly appealing in a fast-paced society. Additionally, online dating platforms often offer features such as compatibility matching algorithms and messaging systems, which can enhance the overall experience for users.

Trends in the market: One of the key trends in the online dating market in Rwanda is the increasing popularity of mobile dating apps. With the widespread use of smartphones, more and more people are turning to mobile apps to find potential partners. These apps offer a convenient and user-friendly interface, allowing users to swipe through profiles and connect with others on the go. This trend is likely to continue as smartphone penetration rates in Rwanda continue to rise. Another trend in the market is the growing acceptance and normalization of online dating. In the past, there may have been a stigma associated with online dating, but this is gradually changing. As more people have success stories and positive experiences with online dating, it becomes more socially acceptable and mainstream. This shift in perception is likely to further fuel the growth of the online dating market in Rwanda.

Local special circumstances: Rwanda is a country with a young and tech-savvy population. With a median age of around 20 years, young adults in Rwanda are more open to using online dating platforms and exploring new ways of meeting potential partners. Additionally, the high internet penetration rate in the country provides a conducive environment for the growth of the online dating market.

Underlying macroeconomic factors: The growing online dating market in Rwanda can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. As people have more disposable income, they are more likely to spend money on leisure activities such as online dating. Furthermore, the increasing urbanization in Rwanda has led to a shift in social dynamics, with more people living in cities and seeking alternative ways to meet potential partners. In conclusion, the Online Dating market in Rwanda is developing due to changing customer preferences, including a shift towards online platforms and the increasing popularity of mobile dating apps. The growing acceptance and normalization of online dating, along with the young and tech-savvy population in Rwanda, are also contributing to the market's growth. Additionally, underlying macroeconomic factors such as economic growth and urbanization are driving the expansion of the online dating market in Rwanda.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.