Online Dating - Mozambique

Mozambique

Highlights

Revenue in the Online Dating market is projected to reach US$3.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.88%, resulting in a projected market volume of US$4.57m by 2028.
In the Online Dating market, the number of users is expected to amount to 1.2m users by 2028.
User penetration will be 2.5% in 2024 and is expected to hit 3.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$3.97.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Mozambique has been steadily growing in recent years, driven by changing customer preferences and increasing internet penetration.

Customer preferences: In Mozambique, as in many other countries, online dating has become a popular way for people to meet and connect with potential partners. This is due to several factors, including the convenience and efficiency of online dating platforms, the increasing acceptance of online dating as a legitimate way to find love, and the desire for a wider pool of potential partners.

Trends in the market: One of the key trends in the online dating market in Mozambique is the rise of mobile dating apps. With the increasing popularity of smartphones and the availability of affordable data plans, more and more people are using mobile dating apps to find love. These apps offer a convenient and user-friendly way for people to connect with others who share their interests and values. Additionally, these apps often have features such as location-based matching, which allows users to find potential partners who are nearby. Another trend in the market is the increasing focus on niche dating platforms. While mainstream dating apps are still popular, there is a growing demand for platforms that cater to specific interests or communities. For example, there are dating apps specifically designed for professionals, religious communities, and the LGBTQ+ community. These niche platforms provide a more targeted and personalized experience for users, which can lead to more successful matches.

Local special circumstances: Mozambique has a relatively young population, with a large percentage of the population under the age of 35. This demographic is more likely to be tech-savvy and open to using online dating platforms. Additionally, Mozambique has a high urbanization rate, with a significant portion of the population living in urban areas. This urban population is more likely to have access to the internet and be familiar with online dating.

Underlying macroeconomic factors: The growth of the online dating market in Mozambique is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income for many individuals. This increased disposable income allows people to spend more on leisure activities, including online dating. Additionally, the improving internet infrastructure and increasing internet penetration rates have made online dating more accessible to a larger portion of the population. In conclusion, the Online Dating market in Mozambique is growing due to changing customer preferences, including the popularity of mobile dating apps and the demand for niche dating platforms. The country's young population, high urbanization rate, and improving macroeconomic factors also contribute to the growth of the market. As internet penetration continues to increase and online dating becomes more accepted, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.