Online Dating - Egypt

Egypt

Highlights

Revenue in the Online Dating market is projected to reach US$32.69m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.83%, resulting in a projected market volume of US$39.47m by 2028.
In the Online Dating market, the number of users is expected to amount to 9.2m users by 2028.
User penetration will be 5.9% in 2024 and is expected to hit 7.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$5.06.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Egypt has been experiencing significant growth in recent years.

Customer preferences: Egyptian consumers are increasingly turning to online dating platforms to meet potential partners. This shift in preferences can be attributed to several factors. Firstly, the convenience and accessibility of these platforms make them an attractive option for busy individuals who may not have the time or opportunity to meet new people through traditional means. Additionally, online dating allows users to connect with a wider pool of potential partners, increasing their chances of finding a compatible match.

Trends in the market: One of the key trends in the Egyptian online dating market is the growing popularity of mobile dating apps. These apps offer a more convenient and user-friendly experience compared to traditional online dating websites. With the majority of Egyptians owning smartphones, mobile dating apps have become the preferred method of finding love or companionship. Another trend in the market is the increasing acceptance of online dating among different age groups. While initially popular among younger generations, online dating is now gaining traction among older Egyptians who are seeking companionship or even marriage.

Local special circumstances: Egyptian society has traditionally placed a strong emphasis on family and marriage. However, changing social dynamics, such as an increase in urbanization and women's empowerment, have contributed to a shift in attitudes towards dating and relationships. As a result, online dating has become more accepted and mainstream in Egyptian society. Additionally, the conservative nature of Egyptian culture has led to a preference for online dating platforms that offer privacy and discretion. This has influenced the design and features of online dating apps and websites in the Egyptian market.

Underlying macroeconomic factors: The growth of the online dating market in Egypt is also influenced by several macroeconomic factors. The country's young and tech-savvy population, coupled with increasing internet penetration rates, has created a favorable environment for the development of online dating platforms. Additionally, the rising disposable incomes of Egyptians have allowed more individuals to afford the subscription fees or in-app purchases associated with online dating services. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating in Egypt, as social distancing measures and restrictions on social gatherings have made traditional dating more challenging. In conclusion, the Online Dating market in Egypt is experiencing significant growth due to changing customer preferences, including the convenience and accessibility of online dating platforms. The popularity of mobile dating apps and the increasing acceptance of online dating among different age groups are key trends in the market. Local special circumstances, such as changing social dynamics and the conservative nature of Egyptian culture, have also influenced the development of the online dating market in Egypt. Additionally, favorable macroeconomic factors, such as a young and tech-savvy population and rising disposable incomes, have contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.