Dating Services - Mauritius

Mauritius

Highlights

Revenue in the Dating Services market is projected to reach US$967.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.16%, resulting in a projected market volume of US$1.10m by 2028.
The Online Dating market has a projected market volume of US$548.80k in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$12.94 in 2024.
In the Dating Services market, the number of users is expected to amount to 89.6k users by 2028.
User penetration in the Dating Services market will be at 5.9% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Mauritius has seen significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Mauritius, as in many other countries worldwide, there has been a shift in customer preferences towards online dating services. This can be attributed to several factors, including the convenience and accessibility of online platforms, the ability to connect with a larger pool of potential partners, and the increasing acceptance of online dating as a legitimate way to meet new people. Additionally, the younger generation in Mauritius, who are more tech-savvy and open-minded, are increasingly turning to online dating as a means of finding romantic partners.

Trends in the market: One of the key trends in the Dating Services market in Mauritius is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, ethnic backgrounds, or shared hobbies. This trend reflects the growing demand for more personalized and targeted dating experiences, as individuals seek to find partners who share their values and interests. Another trend in the market is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the growing popularity of social media, mobile dating apps have become a convenient and popular way for people to connect and interact with potential partners. These apps offer features such as location-based matching, instant messaging, and swipe-based matching, which have contributed to their popularity among users in Mauritius.

Local special circumstances: In Mauritius, there are certain cultural and social factors that influence the Dating Services market. The country has a diverse population, with people from different ethnic and religious backgrounds. This diversity has led to the emergence of niche dating platforms that cater to specific communities and cultural preferences. Additionally, the conservative nature of Mauritian society, particularly in rural areas, has made online dating a more appealing option for individuals who may face social stigma or cultural barriers to traditional dating methods.

Underlying macroeconomic factors: The growth of the Dating Services market in Mauritius is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has contributed to the willingness of individuals to invest in dating services and platforms. Additionally, the high internet penetration rate in Mauritius, coupled with the improving infrastructure and access to technology, has created a conducive environment for the growth of online dating services. In conclusion, the Dating Services market in Mauritius is experiencing growth due to changing customer preferences, including the increasing popularity of online dating platforms and the demand for more personalized and targeted dating experiences. The rise of niche dating platforms and the use of mobile dating apps are key trends in the market. Local special circumstances, such as the cultural diversity and conservative nature of Mauritian society, also play a role in shaping the market. Finally, underlying macroeconomic factors, including economic growth and high internet penetration, contribute to the development of the Dating Services market in Mauritius.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.