Matchmaking - Kuwait

Kuwait

Highlights

Revenue in the Matchmaking market is projected to reach US$2.73m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.63%, resulting in a projected market volume of US$3.03m by 2028.
In the Matchmaking market, the number of users is expected to amount to 53.3k users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$57.22.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Kuwait has been steadily growing in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Matchmaking market have shifted towards convenience and efficiency. With busy lifestyles and limited time for socializing, many individuals in Kuwait are turning to matchmaking services to help them find compatible partners. Online dating platforms have become particularly popular, as they offer a convenient way to connect with potential matches and filter through a large pool of candidates. Additionally, the younger generation in Kuwait is more open to the idea of using matchmaking services, further driving the growth of the market. Trends in the Matchmaking market in Kuwait include the rise of niche dating platforms and the integration of technology. Niche dating platforms cater to specific demographics or interests, allowing individuals to find partners who share similar values or hobbies. This trend reflects the increasing demand for personalized matchmaking services in Kuwait. Furthermore, technology has played a significant role in the development of the market, with mobile applications and AI algorithms being used to enhance the matchmaking process. These technological advancements have made it easier for individuals to find compatible partners and have contributed to the growth of the market. Local special circumstances in Kuwait also influence the Matchmaking market. The conservative nature of Kuwaiti society and cultural norms surrounding dating and relationships have led to a preference for discreet matchmaking services. Many individuals in Kuwait value privacy and confidentiality when it comes to their personal lives, which has created a demand for matchmaking services that prioritize discretion. Additionally, the high proportion of expatriates in Kuwait has contributed to the growth of the market, as individuals from different backgrounds seek opportunities to meet and connect with others in the country. Underlying macroeconomic factors, such as population growth and urbanization, also contribute to the development of the Matchmaking market in Kuwait. As the population continues to grow and more people move to urban areas, the demand for matchmaking services is likely to increase. Additionally, the rising disposable incomes of individuals in Kuwait have made matchmaking services more affordable and accessible, further driving the growth of the market. Overall, the Matchmaking market in Kuwait is developing in response to changing customer preferences, technological advancements, and local special circumstances. As the market continues to grow, it is expected to become more diverse and innovative, offering a wide range of matchmaking services to cater to the unique needs and preferences of individuals in Kuwait.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.