Matchmaking - Egypt

Egypt

Highlights

Revenue in the Matchmaking market is projected to reach US$6.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 24.44%, resulting in a projected market volume of US$15.25m by 2028.
In the Matchmaking market, the number of users is expected to amount to 596.1k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$12.17.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Egypt is experiencing significant growth due to changing customer preferences and trends in the market.

Customer preferences: Customers in Egypt are increasingly turning to matchmaking services to find their ideal partners. This shift in preference can be attributed to several factors. Firstly, the younger generation in Egypt is becoming more open-minded and independent, and they are looking for alternative ways to meet potential partners outside of traditional social circles. Secondly, the rise of technology and the internet has made it easier for people to connect with others from different backgrounds and locations, increasing the pool of potential matches. Lastly, the convenience and efficiency of matchmaking services, which use algorithms and data analysis to match individuals based on compatibility, are appealing to customers who are looking for more personalized and efficient ways to find love.

Trends in the market: One of the key trends in the matchmaking market in Egypt is the increasing popularity of online matchmaking platforms. These platforms provide a convenient and accessible way for individuals to connect with potential partners. They offer a wide range of features, such as profile matching, messaging, and video calls, which enhance the user experience and increase the chances of finding a compatible match. Additionally, these platforms often have a large user base, which further increases the likelihood of finding a suitable partner. Another trend in the market is the growing demand for personalized matchmaking services. While online platforms are popular, some customers prefer a more personalized approach to finding a partner. This can include services such as one-on-one consultations, background checks, and personalized match recommendations. These services cater to individuals who are looking for a more tailored and hands-on approach to matchmaking.

Local special circumstances: The cultural and social norms in Egypt also play a significant role in shaping the matchmaking market. Egypt is a conservative society, and traditional gender roles and family values are still deeply ingrained. This can influence customer preferences and the way matchmaking services are conducted. For example, matchmaking services in Egypt often prioritize factors such as family background, religion, and social status when matching individuals. Additionally, the concept of arranged marriages is still prevalent in some parts of the country, which can impact the demand for matchmaking services.

Underlying macroeconomic factors: The growing matchmaking market in Egypt can also be attributed to underlying macroeconomic factors. Egypt has a large and young population, with a significant portion of the population being of marriageable age. This creates a large market for matchmaking services, as individuals are actively seeking partners. Additionally, the improving economic conditions in Egypt have led to increased disposable income, allowing individuals to invest in services that can help them find a suitable partner. In conclusion, the matchmaking market in Egypt is experiencing growth due to changing customer preferences, including a shift towards online platforms and a demand for personalized services. The cultural and social norms in Egypt, as well as underlying macroeconomic factors, also contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.