Dating Services - Kazakhstan | Statista Market Forecast

Revenue in the Dating Services market is projected to reach US$16.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.29%, resulting in a projected market volume of US$25.09m by 2028.
The Online Dating market has a projected market volume of US$7.92m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$12.60 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.7m users by 2028.
User penetration in the Dating Services market will be at 6.6% in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Kazakhstan has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Dating Services market in Kazakhstan have shifted towards online platforms. With the increasing use of smartphones and internet access, individuals are turning to online dating as a convenient and efficient way to meet potential partners. The ease of use and wide range of options offered by online dating platforms have made them popular among the younger generation in particular. Trends in the market also indicate a growing demand for niche dating services. As people become more specific in their preferences and interests, dating platforms catering to specific demographics or interests have emerged. This trend reflects the desire for personalized experiences and the need to find like-minded individuals in a crowded dating market. Local special circumstances in Kazakhstan have also contributed to the development of the Dating Services market. The country has a relatively young population, with a significant portion being single and looking for romantic relationships. Additionally, traditional dating methods such as arranged marriages are becoming less common, further driving the demand for dating services. Underlying macroeconomic factors have also played a role in the growth of the Dating Services market in Kazakhstan. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income and a higher standard of living. This has allowed individuals to allocate more of their budget towards leisure activities, including dating services. In conclusion, the Dating Services market in Kazakhstan has seen significant growth due to customer preferences shifting towards online platforms, the emergence of niche dating services, local special circumstances such as a young population and changing dating norms, and underlying macroeconomic factors such as economic growth and increased disposable income. These factors have created a favorable environment for the development of the dating services industry in Kazakhstan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.