Dating Services - CIS | Statista Market Forecast

Revenue in the Dating Services market is projected to reach US$85.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.96%, resulting in a projected market volume of US$107.10m by 2028.
The Matchmaking market has a projected market volume of US$42.06m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.10 in 2024.
In the Dating Services market, the number of users is expected to amount to 19.1m users by 2028.
User penetration in the Dating Services market will be at 0.00 in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in CIS is experiencing significant growth and development, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Dating Services market have shifted towards online platforms, as individuals seek convenience, accessibility, and a wider range of potential partners. Online dating allows users to connect with others from the comfort of their own homes, eliminating geographical barriers and providing a greater pool of potential matches. This preference for online dating is not unique to CIS, but reflects a global trend in the industry. Trends in the market include the rise of niche dating platforms catering to specific interests or demographics. These platforms target individuals with shared hobbies, beliefs, or cultural backgrounds, allowing for more tailored matchmaking experiences. Additionally, the use of mobile dating apps has become increasingly popular, as more people rely on smartphones for everyday tasks. This trend has led to a higher level of engagement and interaction within the dating services market, as users can easily access and connect with potential partners on-the-go. Local special circumstances in CIS also contribute to the development of the Dating Services market. The region has a large population, providing a vast market for dating services. Additionally, cultural norms and societal pressures may influence individuals to seek alternative methods of finding romantic partners, such as online dating. These factors create a favorable environment for the growth of the Dating Services market in CIS. Underlying macroeconomic factors, such as increasing internet penetration and rising disposable incomes, further support the development of the Dating Services market. As more people gain access to the internet and have the means to spend on non-essential services, the demand for online dating platforms is likely to continue growing. Economic stability and a growing middle class also contribute to the willingness of individuals to invest in dating services. Overall, the Dating Services market in CIS is experiencing growth and development due to changing customer preferences, the rise of online platforms, and the presence of local special circumstances. These factors, combined with underlying macroeconomic factors, create a favorable environment for the market to thrive. As technology continues to advance and society becomes increasingly interconnected, the Dating Services market in CIS is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.