Casual Dating - Montenegro

  • Montenegro
  • Revenue in the Casual Dating market is projected to reach US$60.31k in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.74%, resulting in a projected market volume of US$64.63k by 2028.
  • In the Casual Dating market, the number of users is expected to amount to 14.3k users by 2028.
  • User penetration will be 2.3% in 2024 and is expected to hit 2.3% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$4.14.
  • In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
  • With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Market
Region
Region comparison
Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

in billion USD (US$)

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Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: Mar 2024

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Most recent update: Mar 2024

Source: Statista Market Insights

Digital

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Analyst Opinion

The Casual Dating market in Montenegro is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in Montenegro have shifted towards more casual and non-committal relationships, leading to an increased demand for casual dating services. This trend is in line with the global market, where people are increasingly seeking short-term and casual relationships rather than long-term commitments. The rise of online dating platforms has made it easier for individuals in Montenegro to connect with like-minded people who are looking for similar casual dating experiences. These platforms provide a convenient and discreet way for people to meet and engage in casual relationships, catering to the changing preferences of Montenegrin customers. In addition to changing customer preferences, there are also local special circumstances that are contributing to the development of the Casual Dating market in Montenegro. The country's tourism industry plays a significant role in this market, as Montenegro attracts a large number of tourists each year. Many of these tourists are looking for casual relationships or short-term companionship during their stay in the country. This creates a demand for casual dating services that cater to the needs of both tourists and locals. Furthermore, Montenegro's relatively small population and close-knit communities also contribute to the growth of the Casual Dating market. In a smaller community, it can be challenging for individuals to find potential partners or engage in casual relationships without the risk of social stigma or judgment. Online dating platforms provide a solution to this challenge, allowing people to connect with others outside their immediate social circles and explore casual dating opportunities in a more discreet and confidential manner. The development of the Casual Dating market in Montenegro is also influenced by underlying macroeconomic factors. The country's economic growth and increasing disposable income levels have contributed to a higher demand for leisure and entertainment activities, including casual dating. As people have more disposable income to spend on leisure activities, they are more likely to invest in casual dating services and experiences. In conclusion, the Casual Dating market in Montenegro is experiencing growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards more casual and non-committal relationships, the influence of tourism, the need for discreet dating options in close-knit communities, and the country's economic growth all contribute to the expansion of this market. As these trends continue, the Casual Dating market in Montenegro is expected to further evolve and thrive in the coming years.

Users

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Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

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Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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